Digital Marketing Manager | E-Commerce  

Shroff Travel is looking for an innovative, passionate and data-driven E-commerce head.

• Design, manage and deliver the company's E-commerce Strategy.
• Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including; partnerships, pay per click (PPC), search engine optimization (SEO), email, display etc.
• Overall responsibility for bookings and performance of the company's website and mobile application.
• Awareness of detailed knowledge and expertise regarding online transactions; from customer acquisition techniques to website usability to secure payment processes.
• Responsible for Online Display Advertising, Affiliate Marketing as well as driving the social media strategy and engagement of customers through emerging channels.
• Evaluation of new media and new technology for online progression, including development for mobile web, microsites, and apps.
• Develop e-commerce marketing plans which support customer acquisition and retention. Work with the Marketing team to increase the volume of high quality, qualified traffic to the website & call center through the best practice online marketing /search engine marketing (SEM) techniques.
• Define E-commerce KPI’s to ensure that the strategy is aligned with overall objectives and that targets reflect this. Ensure continual monitoring of progress on a regular basis.

• Good working knowledge and experience of e-commerce activities and all online marketing channels.

• Experience of the following:

  • Content management systems. Previous experience using web analytic and other tools to identify opportunities for improvement.

  • Managing e-commerce platforms at specialist level with technical skills in e-commerce strategic planning, business, financial principles, and e-commerce market development.

• Proven track record of increasing sales and traffic to corporate/brand websites.

• Ability to manage external suppliers, use Adobe Photoshop and digital marketing tools.

• A strong track-record of managing and developing a team.

• Excellent communication and interpersonal skills.