Brand Strategy

Shopee

  • South Jakarta, Indonesia
    26, Pacific Century Place SCBD Lot 10, Jl. Jendral Sudirman Kav 52-53, Jakarta 12190, Indonesia, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
    Indonesia
  • Full time
Recruiter was hiring an hour ago

Job Description

  • Handle 360 brand activation
  • Translating creative briefs into activation flow and booth design
  • Coordinate & negotiate with third parties to ensure smooth project execution
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Minimum Qualifications

  • Bachelor degree in Marketing or a related field, fresh graduates are welcome to apply
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices

Jobs Summary

Job level
Entry Level / Junior, Apprentice
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
26, Pacific Century Place SCBD Lot 10, Jl. Jendral Sudirman Kav 52-53, Jakarta 12190, Indonesia, South Jakarta, DKI Jakarta, Indonesia
Industry
E-Commerce
Vacancy
3 openings
Website
https://shopee.co.id/

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About Shopee

Shopee, backed by Sea (formerly known as Garena) is the fastest-growing eCommerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing both buyers and sellers with an easy, secure and fast online shopping experience through strong payment and logistical support. The Shopee team believes in the transformative power of technology. As shopping on mobile device becomes the new norm, Shopee aims to continually enhance its platform and become the region’s eCommerce destination of choice via ongoing product optimisation and localised user-centred strategies. Shopee is strongly supported by Sea, Southeast Asia’s leading internet platform provider, valued at US$ 3.75 billion according to the Wall Street Journal article. Officially launched in 2015, Shopee has exponentially grown in popularity within the region in less than a year. The team has also been growing in numbers and is now around 5,000 strong, spanning across Singapore, Indonesia, Malaysia, Philippines, Shanghai, Shenzhen, Taiwan, Thailand and Vietnam.
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