e-Commerce Account Manager  

Outcomes:

Monitored and evaluated brand health and performance in marketplaces where brand/s is/are present

• Utilized and maintained the Product KPI sheet for regular report generation
• Worked with the Customer Support team to perform measures maintaining 4.5 to 5 stars seller rating (Amazon)
• Ensured that the volume of positive reviews/feedback is greater than negative ones (non- Amazon)
• Communicated relevant customer feedback to team members
• Ensured that brand/s is/are abiding by marketplace policies and guidelines
• Ensured that inventory level does not reach below critical threshold by working closely with Supply Chain and Management team
• Set target sales are met

Created, maintained, and monitored product listings on marketplaces

• Completed product listing templates
• Optimized product listings using keywords harvested following the set internal process
• Ensured that inventory level does not reach below critical threshold by working closely with Supply Chain and Management team
• Checked listing statuses regularly (e.g. Active, Inactive, Out of Stock, Suppressed, etc.)
• Updated the product catalog to included newly added product/s and platform/s

Regular rotation of products in listing schedule for marketplace and external ads

• Worked with Digital Marketing, PPC, and partners for product placement in ads
• Regular participation in marketplace-initiated ads (e.g. lightning deals, newsletters, banner features, etc.)
• Worked with Social Media team for consistent exposure of products and/or brands in organic social media posts
• Coordinated campaigns for product groups with internal and external teams

Measured campaign performances and translated them into curated reports

• Coordinated with PPC team for reports
• Created and evaluated Lightning Deals performances
• Coordinated with Digital Marketing and Social Media teams for reports
• Included products in marketplace-initiated campaigns and evaluated outcomes
• Communicated evaluation to team members to maximize effectiveness

Set up new marketplace accounts to sell on (Walmart, NewEgg, eBay, Lazada, etc)

• Prepared and completed onboarding requirements including but not limited to listing template, brand overview, product images, brand logo, etc.)
• Updated the product catalog to included newly added product/s and platform/s

Produced key reports for management using:

• Product KPI sheet
• Amazon Business Reports
• Google Data Studio and other Google applications

Troubleshoot errors relating to data or images, preventing occurrence of the same errors

• Reported errors or issues to marketplace merchant support
• Coordinated with other members of the team and external partners for dependencies

Key Performance Indicators:

Content

• Incorporated relevant keywords in product titles, bullet points, and descriptions
• Completed product information fields
• Uploaded all relevant high-resolution images
• (Amazon) Enhanced Brand Content sections filled out displaying relevant information contributing to selling of products
• (Amazon) Product reviews on page 1 display positive reviews with 4 to 5 stars ratings
• (Amazon) Top critical reviews follow 3-star firewall rule with neutral leading to positive contexts
• (Amazon) Seller Rating should display 4.5 rating at the very least

Sales and Conversion

• Increase sales by 5% month over month
• Up to date reports (i.e. Product KPI sheet and Google Data Studio reports)
• Achieve greater than 20% monthly conversion rate for all products SKUs
• Achieve less than 13% returns and refunds rate

Operations

• Maintain over 95% order fulfillment rate
• Inventory level kept above critical threshold and never have stock outs

Competencies:

• Excellent Excel skills working with Pivot and VLookup
• Knowledge on Google App Scripts and/or VBA
• Ability to communicate professionally and efficiently with both internal and external stakeholders
• Project management skills, certification is a plus
• Ability to work in a fast-paced environment with demonstrated capability to juggle multiple competing tasks and demands
• Exceptional troubleshooting problem-solving skills
• Ability to work in a professional manner, be flexible, and handle interactions with all levels of the organization and with external clients
• Ability to communicate well with other members of the team and with non-technical end users
• Ability and willingness to learn and be taught
• Accounting majors and accounting experience a plus