Marketing Manager  

Are you a storyteller who loves thinking of new ways to reach an audience? Do you get satis- faction out of tracking numbers, seeing patterns, adjusting plans based on data, and getting things done? Do you love putting yourself in other people’s shoes and wondering what they would do when faced with a situation? Do you enjoy meeting new people, both virtually and in person, and nurturing relationships with them? Do you think you can craft better copy than this to attract someone to our team?

Job Brief:

The School Marketing Manager will lead and implement the marketing strategy for Discovery Academy of Innovation. Responsibilities include hitting or exceeding targets for online and traditional channels. The School Marketing Manager will also prepare marketing reports and analyses. She will work closely with SparkleLAB’s product team and establish and nurture relationships with press, event organizers, parent influencers, and bloggers. The Marketing Manager reports to the CEO.

Key Responsibilities:

• Implementing marketing and enrollment strategies
• Producing materials for integrated marketing: school marketing materials, press kits, website and social media content, email marketing, events
• Copy-writing

Responsibilities:

• Communicating with external partners and team members to align resources for marketing the school
• Organizing and running marketing-related meetings and tracking the resulting decisions and details through delivery
• Tracking projects from purchase order through invoicing
• Gathering necessary assets to develop a campaign (photos, copy, digital assets, brochures, press kits, etc.)
• Briefing the product and creative team members on marketing projects
• Recommending marketing tactics to school management
• Communicating timelines to team mem- bers and external contacts, obtaining feedback, working through edits/revisions, and obtaining project approvals
• Confirming all billing information is recorded and associated with the appropri- ate projects
• Help in leading strategy and planning sessions for marketing campaigns
• Developing, reviewing, and sending proposals for new marketing opportunities
• Contributing to the research, development and production of quality content for online and offline channels
• Reviewing final work to make sure it’s in alignment with the school marketing strategy
• Increasing awareness of school brand, products, and services through outreach and social media amplification
• Optimizing campaigns for SEO using keyword research, then developing metrics to show ROI
• Developing well-structured content for use in marketing automation
• Monitoring the health of the client relationship through proactive communication and regular check-ins
• Establishing and nurturing relationships with parent influencers, mommy bloggers, event organizers, the press (all channels), partners, parents.
• Establishing and nurturing the school community (stakeholders, parents/ families), whether online (including social media community management) or offline
• Leading project management for all school events whether for internal or external groups

Writing Categories:

• Inbound marketing
  • Strategic plans
  • Buyer personas
  • Blog posts
  • Email campaigns
  • Web page content
  • Paid search ads
  • Local online listings
  • Social media updates and ads
  • Landing pages
  • Promotional video scripts
• Marketing infrastructure
  • Website sitemaps
  • Website content
• Outbound marketing
  • Print ads
  • Billboards
  • Direct mail pieces
  • Press kits, press get-togethers
  • Trade show displays/ event pop-ups

• Background in marketing, communications, or similar field
• 3-5 years of digital or online advertising experience
• Creative, out of the box thinker, quirky and fun
• A team player
• Has integrity and a high degree of personal responsibility
• Demonstrates a positive, can-do, go-the-extra-mile attitude
• Is a problem solver
• Has an outgoing personality; enjoys leading meetings
• Is social media, web and tech savvy (experienced with tools and platforms such as: Facebook, Google Analytics, Hootsuite, WordPress, Excel, Google Drive, and Google Spreadsheets)
• Is a strategic thinker, able to plan and process
• Is eager and able to learn new things and stay on top of current, ever-changing marketing trends
• Is a strong communicator
• Has an excellent working knowledge of spelling, punctuation, and grammar
• Is comfortable hitting daily deadlines
• Demonstrates strong analytical skills
• Values constructive criticism
• Is comfortable delivering as a key player on a variety of projects
• Handles himself/ herself in a pleasant, personable manner (in-person, phone, and email)
• Enjoys working as part of a team