Marketing Manager  

• Total brand ownership, which includes, but is not limited to, promotions, events, shoots, visual merchandising and customer service;
• Turn RAM Jewelry's vision, mission, and principles into a brand that consumers understand and form an emotional attachment with;
• Responsible for driving brand awareness, consideration, preference, and loyalty through a whole host of brand marketing initiatives;
• Responsible for creating integrated marketing plans and execution of all communications and media actions on all channels, including online and social media;
• Creating the yearly marketing calendar;
• Managing the budget for advertising and promotional items;
• Managing digital and offline brand marketing campaigns;
• Performing regular market research studies to gather important brand data;
• Analyzing how our brand is positioned in the market and crystalize targeted consumer insights;
• Competitor and customer insights analysis;
• Monitoring product distribution and consumer reactions;
• Creating and managing promotional collaterals to establish and maintain product branding;
• Maintaining the brand voice, ensuring consistency across all collaterals and touch points;
• Doing copywriting work for the brand, such as photo captions or emails blasts;
• Assisting in multimedia content development and photo shoots;
• Managing and briefing in-house creative teams to deliver the most insightful and creative work possible;
• Planning and organizing marketing events for the company like new collection launches or store opening events;
• Assisting in the design of retail packaging as well as the creation of in-store marketing displays;
• Assisting with product buying, product naming, pricing and new product launches as well as developing new business opportunities;
• Maintaining contact with suppliers to get critical input on how product design and implementation can be improved;
• Meeting with suppliers or marketing departments of malls;
• Creating monthly reports on online sales, customer insights, and social media analytics;
• Providing suggestions and plans to improve processes and systems;
• Training new marketing team members and briefing them on the brand identity/guidelines;
• Other duties as assigned.

Team Structure: The Brand Manager will lead the Multimedia Specialist of her/his assigned brand and manage and work closely with the E-commerce specialist.

For the Position of Brand Manager of RAM Jewelry (Marketing Manager Level)

• Must possess at least a Bachelor’s Degree in Marketing, Communication, Business Administration, Graphic Design or other related courses
• At least 2 years of experience in managing a brand, leading a marketing team or a related field
• Experience working with retail or luxury brands is a plus
• Passion for fashion, beauty, or lifestyle brands
• Must have experience in planning and organizing marketing events
• Must have a good understanding of their audience and customers
• Must have strong creative, analytical and organization skills
• Must also have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research.
• Experience in developing brand, campaign and content strategy
• Good understanding of social platforms and non-traditional brand communications
• Updated in new marketing strategies
• Excellent storytelling capabilities to bring ideas to life
• Top-notch spelling, grammar, proofreading and editing skills
• Experience with photo shoots
• Deep knowledge of technological, media and cultural trends
• Meticulous attention to detail
• Willingness to take initiative and to follow through on projects
• Experience in a high volume, fast paced and dynamic environment
• Ability to work independently and in a team as well as lead the team
• Must be able to finish all tasks before deadlines
• Willing to do field work for photoshoots and marketing events or meetings