Hoka One One Brand Head  

Who We Are:

We are genuine in our belief that sports make people better! Immerse yourself in a workplace that loves to be active and lives the brand. Contenders joining our team have an opportunity to be a part of the #1 sporting goods retailer in the Philippines and create a lasting impact on their communities through sport and activity.

In our Hoka One One Team, everyone plays a critical role. Your Mission (and Ours) is to serve and inspire athletes and running enthusiasts to achieve their personal best by not only providing them with the best gear but by embodying a unique spirit that drives their passion for running. We share a common focused mission to help every runner fly over the earth. Our Team is a group of passionate people inspired to run, driven to accomplish meaningful work and committed to helping every individual become an extraordinary champion.

Essential Functions of this position include:

• Lead the brand planning process by developing and executing annual brand target setting, brand strategy review and brand operating plans
• Drive product positioning and go-to-market strategies to increase market share
• Manage the product mix within the brands’ respective product categories and maintain brand integrity across product lines & communications
• Develop pricing strategies and guidelines to offer competitive market prices while maximizing gross margins
• Monitor and meet Gross Margin (GM), Gross Margin Return on Inventory Investment (GMROII) and Months-On-Hand (MOH) standards
• Manage the Open-To-Buy (OTB) across the respective brands’ product categories to ensure that sales targets are met, that purchases are within budget and that inventory levels meet MOH standards
• Design an annual marketing plan and ensure the implementation of all related marketing strategies; control, manage and monitor all related marketing activities & expenses in accordance with the approved marketing budget
• Establish and manage distribution channels in collaboration with Channel Sales and/or Sales Team to ensure sales target achievement and growth
• Participate in integrated go-to-market initiatives and manage social media strategy and voice
• Develop, implement and execute grassroots initiatives (with the assistance and support of the Field Marketing Representatives) to foster brand awareness and drive sales
• Build and maintain relationships with local running communities, influencers & ambassadors
• Build a highly functioning team by creating clear and consistent work streams, manage their career development and opportunities for growth within the company

• College Graduate
• Must have atleast 1 year experience in Brand Management
• Training / Technical Skills
  • Leadership and Management: Promotes teamwork and cooperation;, motivates others to work together toward a common objective; delegates effectively and acknowledges accomplishments; ability to balance concern for results, deadlines, tasks and budget responsibilities
  • Marketing: Capacity to effectively position a brand by providing the right products to the right market through the right distribution channels at the right time; ability to create and build advocacy for the brand through above-the-line and below-the-line marketing initiatives
  • Decision Making: Capability to analyze data, consider alternatives and assess their impact on current and potential problems
  • Organizational: able to plan, delegate, organize, direct and control
  • Initiative & Analytical Ability: Capacity to anticipate opportunities for the brand and develop plans and strategies accordingly
  • Communication: Has excellent oral and written communication skills; facility to listen actively and speak clearly
• Working Environment
  • 60% office-based / 40% store rounds and market visit
  • With occasional travel for international meetings
  • Attends occasional events outside Metro Manila