Brand Marketing Coordinator
Quorum International, Inc. - Toby's Sports
- Pasig, PhilippinesQuorum Centre, Good Harvest Complex, 73 C. Raymundo Avenue, Pasig, Metro Manila, Philippines, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- ₱18,000.00 - ₱19,500.00 / monthPHP180001950018000MONTH
- Full timeFULL_TIME
Expired 5 years ago
2019-09-07T16:00:00+00:00Job closed.
Job Description
Job Specifications
a. Education: Preferably College Graduate
b. Work Experience: Must have at least 1 Year Experience in Marketing
c. Training / Technical Skills
- Decision Making: Capability to analyze data, consider alternatives and assess their impact on current and potential problems
- Organizational: able to plan, delegate, organize, direct and control
- Initiative & Analytical Ability: Capacity to anticipate opportunities for the brand and develop plans and strategies accordingly
- Communication: Has above average oral and written communication skills; facility to listen actively and speak clearly
Working Environment
-
- 50% office based
-
- 50% store rounds and market visit
-
- Attends occasional events outside Metro Manila
Minimum Qualifications
Job Summary
Responsible for ensuring the successful execution of all in-store merchandising, digital marketing & grassroots initiatives for the QHC portfolio of distributed brands and private label brands.
Specific Tasks & Responsibilities
- Coordinate and execute in-store, grassroots and digital marketing initiatives to effectively communicate the brands’ strategic positioning to its target market
- Collaborate with event organizers, media partners, sponsors, vendors, ambassadors/endorsers and other stakeholders to achieve marketing objectives
- Manage the involvement of key influencers and celebrities participating in events & sponsored activities
- Monitor the progress of all projects and collaborate with other internal groups and external partners to accomplish objectives on schedule and within budget
- Optimize and administer the marketing budget allocated for below-the-line initiatives
- Ensure the effective execution of promotional activities, public relations efforts, advertising campaigns and digital marketing initiatives within the target timelines
- Conduct and accomplish post-promotion and post-event reports / analysis
- Execute sponsorship contract and event agreement terms
- Monitor and record brand ambassadors / endorsers media exposure / mileage
- Oversee the creative development of marketing materials to ensure consistent messaging
- Collaborate with the digital marketing team to ensure that brand campaigns, promotions and other digital efforts are posted on time and that cost are within budget
- Establish and cultivate relations with key industry media
Key Results Areas
- Coordinate and execute in-store, grassroots and digital marketing efforts to increase brand awareness
- Maintain brand identity and consistent messaging across all distribution channels
- Develop promotional opportunities and oversee implementation
- Accomplish post implementation reports
- Foster teamwork, creativity, commitment, integrity and passion in parallel with QHC’s mission to develop extraordinary champions
Key Performance Indicators
- Increase in sales, market share, brand awareness and brand equity
- Consistent in-store product & visual merchandising across all distribution channels
- Timely execution and delivery of all brand marketing requirements
- Increase Media mileage
Perks and Benefits
Paid Sick Leave
Employee Discounts
Paid Bereavement/Family Leave
Paid Holidays
Paid Vacation Leave
Medical, Prescription, Dental, or Vision Plans
Required Skills
- Brand Management
- Business Development
- Marketing Communications
- Events Management
- Communication Skills
- Market Research
- Product Management
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Quorum Centre, Good Harvest Complex, 73 C. Raymundo Avenue, Pasig, Metro Manila, Philippines
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About Quorum International, Inc. - Toby's Sports
About Toby's Sports
In the Philippines, basketball may be the favorite sport, but with hundreds of malls in Metro Manila, shopping arguably comes close. When it comes to retail stores, one name pops up across the board as the ultimate destination for sports equipment and apparel: Toby’s Sports.
The retail chain had its small beginnings in 1978 as a small and modest toy shop selling imported Disney goods in a quiet corner of the Greenhills Shopping Center. The store, which was first called Toby’s Forms and Shapes and later on Toby’s Sports and Hobbies, was the brainchild of Roberto Claudio, Sr., who named the store after his eldest son. Seeing an opportunity to sell skateboards after the holiday season, he eventually transformed his retail space into a sporting goods store that offered a wide array of sports apparel, equipment, and accessories.
In the following years, Toby’s—under the leadership of Roberto, Sr. and his brothers Jojo and Rod, and his son, Toby—revolutionized the sporting goods business, and eventually relaunched as Toby’s Sports. From the small space in Greenhills, Toby’s continued to build a chain of sports stores in locations around the Philippines. Its wide product assortment, international brands, modern ambience, knowledgeable and professional sales personnel set them apart from the traditional stores. Toby’s was clearly different and ahead of its time.
Today, Toby’s Sports constantly evolves to keep up with the times. When it comes to store design, features, merchandise, and staff, Toby’s maintains their stronghold and continues to push the limits of the sports retailing industry. In 2001, they opened the country’s biggest interactive sports superstore, the Toby’s Sports Arena. Several Arena concept stores are now open around the country, featuring activities and games that customers can enjoy, such as the Toby’s Basketball Shootout and an indoor climbing wall called The Rock, among others.
Toby’s Sports carries more than 157 brands and showcases more than 60,000 unique items in over 30 branches nationwide. Thirty years later, far from their small beginnings, Toby’s continues to serve millions of Filipinos, igniting their passion for sports.