Brand Manager  

The Brand Manager is responsible for the following:

• Plan, develop, and direct marketing efforts for a particular brand or a product.
  • Conceptualize strategic initiatives.
  • Implement details of a campaign.
• Manage external marketing partners such as advertising agencies, digital marketing firms, and production companies.
• Take the lead in the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
  • Get involved in the development of the company’s long term plans that identify new business opportunities, markets, and partners.
• Participate in brand strategy discussions and collaborate with the creative team including product developers, researchers, marketing personnel and creative agencies.
  • To ensure strategic objectives are met.
  • To make sure their company brand values and images are followed.
• Prepare regular reports outlining the brands performance, cost, and price parameters of products, as well as analyzing the brand’s potential profitability.
• Monitor and analyze business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.

• Preferably a graduate of a Marketing course or a four-year business course.
• With relevant work experience gained from reputable companies in the food or fast-moving consumer goods (FMCG) industry.
• Excellent communication skills both written and verbal.
• Strong analytical and planning skills.
• Good presentation skills.
• Excellent problem-solving skills.
• Energetic, passionate, and enthusiastic about his/her product specialty.
• Possess a good instinctive feeling about future product concepts.
• Organized, methodical, and systematic.
• Understands the various marketing sub-discipline:
  • Market research
  • Communications
  • Digital marketing
  • Event marketing
  • Public relations
• Ability to perform under pressure and/or opposition.
• Ability to stay calm and level-headed in the face of pressure, time constraints and opposition to ideas, changes in plans, schedules or directions, and group pressures.