EDM - 04 - Senior Manager Digital Marketing & Campaign

PT Bank Mandiri (Persero) Tbk.

  • South Jakarta, Indonesia
    Jl. Jenderal Gatot Subroto Kav. 36-38 Jakarta 12190 Indonesia, South Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
  • Full time
Posted a month ago and deadline of application is on 29 Nov
Recruiter was hiring 3 days ago

EDM - 04 - Senior Manager Digital Marketing & Campaign

PT Bank Mandiri (Persero) Tbk.

Job Description

Responsible in campaign operational through several channels (text message, telesales, and ATM), customer contact policies management, pre and post campaign analysis, campaign pipeline management in collaboration with the business, and work together with the analytics team in providing the campaign leads. Detail responsibility as follows :

  • Collaborate with IT to prepare and ensure the reliability of our campaign system.
  • Do some research and analysis to make some improvement of our campaign management to make it more effective and efficient.
  • Regular review and evaluate our contact policies and implement the revision to make it align with bank-wide business strategy.
  • Implement campaign governance to create reliable and scalable process.
  • Collaborate with business units in campaign design based on our historical data.
  • Track and evaluate all the campaign and also provide recommendation for the next campaign.

Minimum Qualifications

  • Bachelor's degree in Marketing, Business, Computer Science or equivalent practical experience.
  • 4 years relevant work experience incampaign management from campaign design, campaign operational, campaign tracking, to campaign evaluation and improvement.
  • Experience with data processing and ETL software (such as Hadoop, Spark, Impala, Hive, Talend) along with data.
  • Experience in data visualization (Tableau, D3).

Required Skills :

  • SQL;
  • Talend;
  • Tableau.

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Jl. Jenderal Gatot Subroto Kav. 36-38 Jakarta 12190 Indonesia, South Jakarta, DKI Jakarta, Indonesia
Banking / Mortgage
1 opening

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About PT Bank Mandiri (Persero) Tbk.

Bank Mandiri was established on 2 October 1998, as part of the bank restructuring program of the Government of Indonesia. In July 1999, four state-owned banks - Bank Bumi Daya, Bank Dagang Negara, Bank Exim and Bapindo - were amalgamated into Bank Mandiri. The history of these four banks can be traced back to over 140 years, and together they had contributed to the beginning of the Indonesian banking sector. We are continuously seeking mutually beneficial business opportunities that create synergies, building alliances and strengthening our supporting businesses with and through our subsidiaries, notably Mandiri Sekuritas in investment banking, AXA Mandiri Financial Services in insurance, Bank Syariah Mandiri in Sharia banking, Bank Sinar Harapan Bali in micro banking, and Mandiri Tunas Finance in multi-finance. In 2011, Bank Mandiri acquired Mandiri AXA General Insurance (MAGI), a joint-venture between Bank Mandiri and AXA Societe Anonyme, to strengthen Bank Mandiri's penetration into the general insurance business. With various subsidiaries that support our businesses, we have further strengthened our position as a prominent financial holdings institution in Indonesia.