DBT01 - Digital Channel Marketing

PT Bank Mandiri (Persero) Tbk.

  • South Jakarta, Indonesia
    Jl. Jenderal Gatot Subroto Kav. 36-38 Jakarta 12190 Indonesia, South Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
    Indonesia
  • Full time
Posted 10 days ago and deadline of application is on 30 Dec
Recruiter was hiring 17 hours ago

DBT01 - Digital Channel Marketing

PT Bank Mandiri (Persero) Tbk.

Job Description

  • Plan and execute all digital channel marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and optimise the content of our social media presence related to Bank Mandiri digital product.
  • Write and optimise content for the website and social networking accounts such as Facebook, Twitter, etc.
  • Measure and report performance of marketing campaigns of all digital channel, and assess against goals (ROI and KPIs).
  • Identify new trends in digital marketing, evaluate new technologies and ensure all digital product is at the forefront of Indonesia's banking industry.
  • Brainstorm new and creative growth strategies for all digital channel.
  • Plan, execute and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Minimum Qualifications

General Qualifications :

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Project management skills: Digital channel marketing also need to be good at handling time-sensitive projects and working to deadlines.

Working Experiences (min. years) :

Experience of between 3-5 years in digital communications and marketing is often expected. Experience or a qualification in graphic design can be helpful

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes 
Office Address
Jl. Jenderal Gatot Subroto Kav. 36-38 Jakarta 12190 Indonesia, South Jakarta, DKI Jakarta, Indonesia
Industry
Banking / Mortgage
Vacancy
5 openings
Website
http://www.bankmandiri.co.id/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About PT Bank Mandiri (Persero) Tbk.

Bank Mandiri was established on 2 October 1998, as part of the bank restructuring program of the Government of Indonesia. In July 1999, four state-owned banks - Bank Bumi Daya, Bank Dagang Negara, Bank Exim and Bapindo - were amalgamated into Bank Mandiri. The history of these four banks can be traced back to over 140 years, and together they had contributed to the beginning of the Indonesian banking sector. We are continuously seeking mutually beneficial business opportunities that create synergies, building alliances and strengthening our supporting businesses with and through our subsidiaries, notably Mandiri Sekuritas in investment banking, AXA Mandiri Financial Services in insurance, Bank Syariah Mandiri in Sharia banking, Bank Sinar Harapan Bali in micro banking, and Mandiri Tunas Finance in multi-finance. In 2011, Bank Mandiri acquired Mandiri AXA General Insurance (MAGI), a joint-venture between Bank Mandiri and AXA Societe Anonyme, to strengthen Bank Mandiri's penetration into the general insurance business. With various subsidiaries that support our businesses, we have further strengthened our position as a prominent financial holdings institution in Indonesia.