PLUK Alexandrite 2

Pru Life UK is one of the leading life insurance companies in the Philippines, with 20 years of excellence in providing relevant and innovative life insurance products designed to meet the specific needs of the public. The pioneer and expert in investment-linked insurance products, Pru Life UK is driven by its commitment to always listen to and understand the financial protection and wealth management requirements of the Filipino.

Pru Life UK started its operations in the Philippines in 1996. It is a subsidiary of British financial services giant Prudential plc. Established in 1848, Prudential plc has an extensive network of life insurance and mutual funds operations around the world, active in the United Kingdom (UK), Europe, the United States (US) and 14 markets in Asia. It has 24 million insurance customers worldwide and manages £509 billion in assets as of 31 December 2015.

In the Philippines, Pru Life UK offers an increasing portfolio of ordinary life, endowment*, personal accident and investment-linked products. In 2010, Pru Life UK was recognized as the fastest growing Prudential company in Asia by regional headquarters Prudential Corporation Asia (PCA).

Why Pru Life UK.??

1996

Pru Life UK was incorporated as Pru Life Insurance Corporation of U.K. in January, and the Insurance Commission granted the company an operating license in the Philippines in June. The first policy was issued on September 1.

1997

The Company was one of the first to be allowed by the Insurance Commission to issue dollar-denominated policies.

1998

After only two years of operations, Pru Life UK was ranked among the top 10 life insurance companies in the Philippines in terms of First Year Premiums (FYP).

2001

Pru Life UK was named the fastest growing life insurance in the country with 63% growth rate in terms of first year ordinary life premiums.

2002

The Company pioneered unit-linked life insurance in the Philippines.

2004

The Company was recognized as the Outstanding Life Insurance Company in the 15th Annual National Consumers Awards by the Consumer Union of the Philippines.

2007

Pru Life UK hit the Php 1 billion mark in terms of Annualized Premium Equivalent (APE), a 130% growth from 2006.

2010

Pru Life UK was awarded as the fastest growing Prudential company in Asia by the regional headquarter, Prudential Corporation Asia.

2012

Pru Life UK launched the PRUlink Asian bond fund, the first of its kind in the Philippine market, allowing Filipino consumers to piggyback on offshore funds from Asian economies.

2013

Pru Life UK's agency force bridged the PhP 2 billion Annual Premium Equivalent ( APE ) mark.

2014

Pru Life UK became the largest insurance agency in the Philippines in terms of manpower.

2015

Pru Life UK's agency force bridged the PhP 3 billion APE mark.

Mission and Vision

We take the risk out of people’s lives.

We are the trusted leaders who listen and respond to the financial needs of the Filipino people.

We are committed to:

dealing honestly and fairly with our public;

exceeding customer expectation in services and products;

caring for the well-being and development of our people;

giving a fair return to our stakeholders; and

contributing to the development of the Filipino community.

Our Guiding Principles

We maintain and develop the Company’s reputation for integrity, fair dealing and security.

We work as a team, as a family, unified in purpose, treating each other with respect and care in an atmosphere of mutual trust and in a happy working environment.

We promote the art of listening as it is only in listening to the needs of our customers that we can know and understand their specific needs.

We communicate openly and constantly with our customers and our own people.

We develop ourselves continually to our fullest potential to keep improving the quality of everything we do.

We maintain a strong financial position to meet our promise of financial stability to all our customers.

We are accurate and timely.

We have a strong sense of responsibility and will work toward the achievement of the Philippines’ economic goal.