Pru Life UK is one of the leading life insurance companies in the Philippines, with 20 years of excellence in providing relevant and innovative life insurance products designed to meet the specific needs of the public. The pioneer and expert in investment-linked insurance products, Pru Life UK is driven by its commitment to always listen to and understand the financial protection and wealth management requirements of the Filipino. Pru Life UK started its operations in the Philippines in 1996. It is a subsidiary of British financial services giant Prudential plc. Established in 1848, Prudential plc has an extensive network of life insurance and mutual funds operations around the world, active in the United Kingdom (UK), Europe, the United States (US) and 14 markets in Asia. It has 24 million insurance customers worldwide and manages £509 billion in assets as of 31 December 2015. In the Philippines, Pru Life UK offers an increasing portfolio of ordinary life, endowment*, personal accident and investment-linked products. In 2010, Pru Life UK was recognized as the fastest growing Prudential company in Asia by regional headquarters Prudential Corporation Asia (PCA).