Brand Manager (Retail)

Primer Group of Companies

Is a verified Kalibrr employer

1 opening
Preferred Educational Attainment
Graduated from college
16 days ago
Application deadline
in a month
Recruiter responds
18% of the time
Recruiter last seen
a day ago
Retail Industry
Employment Type
Full time
Office Address
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila, Philippines
Minimum Qualifications:
Graduated from college
  • Must be a graduate of 4-year course, preferably Marketing
  • At least 3 - 5 years of experience
  • Strong analytical and planning skills
  • Good communication and presentation skills
  • Excellent problem-solving skills
Job Description

The Brand Executive oversees the performance and manages the merchandising, marketing, and operations of assigned brand/s to ensure the attainment of sales and marketing objectives.
Duties and Responsibilities

  • Formulate the business plan for assigned brand/s including but not limited to the sales, marketing, merchandising objectives, programs, and budgets
  • Attend global conferences, product launches, meetings with principals
  • Lead product selection for season buys and merchandise mix
  • Monitor and evaluate the sales performance of brand and inventory level to achieve optimum sales to inventory ratio
  • Correspond regularly with principals/suppliers on brand concerns including FOBs and MOQs; prepares and submits brand reports and updates as required by principals
  • Scout market for viable distribution, monitor the performance of doors and recommend appropriate actions on doors
  • Conceptualize, implement, and evaluate marketing activities to promote the brand, product, and door awareness.
  • Coordinate with advertising/PR agencies for communication and advertising requirements and monitor the same.
  • Prepare brand presentation materials and conduct brand/product orientation to concerned parties, both internal and external.
  • Conduct training for store people including brand and product to help overall performance of staff
  • Keep abreast with new brands and trends in the market and observe competitors regularly for pricing and new product lines
  • Recommend sales programs to further improve sales performance and motivate sales people
About Primer Group of Companies
Primer Group of Companies is the exclusive licensee, distributor and retailer of various international brands, such as Tumi, Fitflop, World Traveller and Victorinox Luggage, Jansport, The North Face, Columbia Sportswear, Union Inks and York Air-conditioning. We also operate all the Travel Club, Grind, R.O.X, and Bratpack stores nationwide. We are also involved in the area of industrial products and services through the production and distribution of chemical printing products, retail and maintenance of ACMV and HVAC units with after-sales services and creative graphic design and services.

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