Primer Group of Companies
Primer Group of Companies

Regional Brand Executive  

Primer Group of Companies

 
  • Manila, Philippines
    Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, Philippines
    Manila
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 7 years ago

2016-10-21T16:00:00+00:00
Job closed.

Job Description

The Regional Brand Executive shall oversee the brand planning and development including sales, marketing, product management and distribution in ensuring the attainment of the business objectives of the brand for the region.

Sales and Business Development
1. Formulates sales plan and targets covering all applicable territories/markets.
2. Reviews, consolidates and negotiates purchase targets (sales) of partners / distributors.
3. Monitors and evaluates performance of partners/distributors and recommends areas development.
4. Conducts market research and studies the regional landscape in collaboration with principals and partners/distributors.

Brand Management / Marketing
1. Formulates an annual marketing objectives and plans with monthly targets or status.
2. Prepares marketing budget for internal approval, controls effective use of funds and ensures implementations of plans are within budget
3. Communicates with principals for brand directions and updates, brand building support, marketing materials (advertising and action images, product images, press kits, POPs, catalogs), presentation materials, retail guidelines, and communicates the same to partners/distributors
4. Creates, as applicable, brand guidelines, brand presentation, product training presentation and key account presentation for internal and external use of partners/distributors
5. Monitors implementation of marketing plans of partners/distributors and ensures brand objectives are aligned and guidelines followed.
6. Evaluates and consolidates marketing activities of partners/distributors and prepare monthly and/or quarterly marketing reports to update and preview marketing happenings in the region and to present recommendations for marketing opportunities.
7. Manages the preparation, coordination and execution of all internal marketing activities
8. Briefs advertising and PR agencies on marketing plans and activities, budget and timeline and ensures smooth implementations are conducted.
9. Provides post-program marketing report and metrics to analyze ROI.
10. Handles all marketing-related matters and correspondences.
11. Coordinates with all Marketing Executives for monitoring, implementation and evaluation of marketing programs.
12. Conceptualizes and prepares marketing materials for use of partners/distributors and ensures inventory of marketing materials is maintained with budget levels while meeting promotion timeline.
13. Attends global conferences initiated by principals

Minimum Qualifications

  • Graduate of a four-year business course
  • At least three (3) solid years of related experience in brand and product management, sales and marketing
  • Excellent verbal and written communication skill
  • Good leadership, interpersonal, and negotiation skills
  • Analytical, innovative and creative
  • Efficient in computer office applications
  • Willing to travel

Perks and Benefits

  • FlexitimeFlexitime
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Paid Sick LeavePaid Sick Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Special Leave Benefits for WomenSpecial Leave Benefits for Women
  • Life InsuranceLife Insurance
  • Medical / Health InsuranceMedical / Health Insurance
  • Medical, Prescription, Dental, or Vision PlansMedical, Prescription, Dental, or Vision Plans
  • Employee DiscountsEmployee Discounts
  • Performance BonusPerformance Bonus
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Single Parent LeaveSingle Parent Leave

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, Philippines
Industry
Retail Industry
Vacancy
1 opening
Website
http://www.primergrp.com/

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About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experiences, and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape offering green solutions, with companies in full-scale printing, air-conditioning, building efficiency and energy management system, and digital and creative graphic design services. The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 450 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia, Europe, Middle East and Africa. Brands We Carry Retail Ace, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Dr. Martens, Eagle Creek, FitFlop, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XD Industrial Aircond Network Philippines Inc., Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Primer Printing Services Inc., Rigel, Stellar Equipment & Machinery Inc., Union Inks and Graphics Inc., York Other Ventures Bee Choo, The Park, Arriva Ph (e-commerce) Our Concept Stores Bratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel Club OUR VISION We at the Primer Group will be the leader in global distribution and innovation of premium goods and services. OUR MISSION To bring the world closer to our customers. OUR CORE VALUES • Entrepreneurial spirit • Passion for excellence • Integrity • Teamwork • Self discipline

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