Brand Manager
PJ Lhuillier Group of Companies
- undefined, 7850 Cebuana Lhuillier Makati Avenue, Brgy. Poblacion, Makati, Metro Manila, Philippines
- Full timeFULL_TIME
Job closed.
Job Description
- Conceptualizes and develops overall advertising strategies and programs for Cebuana Lhuillier Pawnshop and Affiliate Companies including print, radio, TV and the web.
- Monitors all advertising programs to conform with overall Company thrusts and direction.
- Ensures all advertising materials designed and developed are in line with advertising objectives and takes into consideration overall Company image.
- Organizes and monitors promotional activities and events geared towards increasing sales and promoting specific services and products in close coordination with the Marketing Division Manager and the Regional Managers or Affiliates General Managers.
- Ensures all designs developed for the promotional program or event are in line with agreed-upon objectives and takes into consideration overall Company image.
- Reviews and evaluates the effectiveness of the campaigns/past promotions and events by gathering statistical and financial data (e.g. income for the Company) for the period affected by the campaign.
Minimum Qualifications
- Has the ability to drive both short and long-term brand growth and profitability.
- Highly analytical, can convert analysis into insights, sustainable strategies, and actionable plans.
- Resourceful at achieving objectives/ results despite obstacles, capable of sorting complex data to identify the core issues and develop plan of action to resolve them
- Strong communication and influence skills – clear, concise, and persuasive in style.
- Proficient in building strong relationships with agency, cross-functional teams, and vendors.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 7850 Cebuana Lhuillier Makati Avenue, Brgy. Poblacion, Makati, Metro Manila, Philippines
About PJ Lhuillier Group of Companies
The P.J. Lhuillier Group of Companies is composed of various companies ranging from its flagship business of pawn brokering to local and international remittance, micro-insurance, rural banking, hotel and restaurant management, jewelry and sports accessory retail, information technology, real estate, professional management, and corporate social responsibility.
History
Formally established in 1988, PJ Lhuillier,Inc. (PJLI) is a dynamic, multi-industry company that owns and operates businesses dealing with pawnshop, non-pawnshop financial services (banking, international and local remittance, non-life insurance, electronic loading, bills payment, and collection service), retail (jewelry and health and wellness products), hotel and restaurant management, information technology management, sports, and real estate/property management.
It is the proud parent company of Cebuana Lhuillier, one of the leading and largest non-bank financial services providers in the Philippines with over 1,700 branches nationwide. PJLI attributes its dominance in the industry to integrity and heartfelt service, its robust network of local and international industry partners, and its steadfast commitment to nurture market-leading businesses for its growing clientele.
Today, the P.J. Lhuillier Group of Companies seeks to become the best and preferred microfinancial and business-to-business solutions partner. The company intends to fulfil this vision through rendering dedication, hard work, and service.
Company Mission
We are your most trusted financial partner.
Company Vision
We will empower Filipinos through financial services anytime and anywhere.