Digital Marketing Specialist - Ralph's Wines & Spirits

Philippine Wine Merchants

  • Pasay, Philippines
    2253 Aurora Boulevard , Pasay, Metro Manila, Philippines
    Metro Manila
  • 25,000.00 - 40,000.00 PHP / monthPHP25,000.0040,000.0025,000.00MONTH
  • Full time
Posted 2 months ago and deadline of application is on 20 Apr
Recruiter was hiring a month ago

Digital Marketing Specialist - Ralph's Wines & Spirits

Philippine Wine Merchants

Job Description

Ralph's Wines & Spirits is looking for a Digital Marketing Specialist to grow and manage the company's online digital presence. We are looking for a passionate and creative person who can join us in the fast-growing industry of wines, spirits, sakes, and beer. The Digital Marketing Specialist must be able to plan, create, and manage multiple campaigns for multiple brands throughout multiple platforms.


  • Develops, oversees, and implements all digital marketing campaigns and works toward meeting the goals and targets of the digital marketing team.
  • Create and implement digital marketing content and campaigns for the company and partner brands.
  • Analyze the efficacy of digital campaigns and utilize analytics to communicate success of campaign.
  • Accountable for the results of all digital campaigns.
  • Organize and head all social media accounts of the company and spearheads campaign to increase followers and engagements.
  • Create and implement program to increase visits to company website and retial stores and communicate and keep track of conversion rate.
  • Maintain and monitor the social media presence for our company and brand products across all digital channels.
  • Engage with customer service requests daily.
  • Display other skill sets in digital space such as the use of Google Analytics, SEO, and PPC.
  • Manage and report all digital marketing budgets for the year
  • Collaborate with suppliers and other vendor partners.
  • Evaluate new technologies and stay up-to-date with current industry standards and adopt practices as needed within the company strategy.

Minimum Qualifications

  • Applicant must have a minimum Bachelor degree from marketing, communication, or related field from reputable universities.
  • At least 1 year experience in Digital Marketing (Web, Social Media, Email, Mobile)
  • Preferred - Digital/Search Engine Optimization (SEO) experience
  • Experience in e-commerce, SEO, PPC, Email marketing, and social media.
  • Digital Content Production and Digital Marketing (Writing, Strategies)
  • Multitasking, flexible and willing to extend hours to finish deadlines
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Highly analytical and data-driven.
  • Familiarity with the latest trends and digital marketing.
  • Analytical skills (Google Analytics) to forecast and identify trends and challenges
  • Passionate in the marketing field.
  • Ability to think creatively and innovatively.
  • Able to adapt in a fast pace working environment
  • Able to perform Project Management

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave

Required Skills

  • Copywriting
  • CRM Software
  • Digital Marketing
  • Customer Service
  • Creativity
  • Design Creation
  • Digital Creative Direction

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
2253 Aurora Boulevard, Pasay, Metro Manila, Philippines
Retail Industry
1 opening

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About Philippine Wine Merchants

COMPANY PROFILE Philippine Wine Merchants is the largest family owned wines and spirits distribution company in the Philippines. It was first established in 1975 by Ralph Lim Joseph along with his three brothers, Robert, Ronald, and Raymond Joseph. Starting with one store, it has now grown to 13 retail stores throughout Metro Manila and servicing the top markets, convenience stores, restaurants, and hotels throughout the Philippines. Philippine Wine Merchants (PWM) is one of the country’s leading wine importers and distributors. Our portfolio showcases blockbuster brands of highly rated vineyards and distilleries from around the world. We offer a choice selection of wines, spirits, beers, and sakes for our clientele’s every need, occasion and preference. With over 40 years of experience, we have continually provided great value for money products to our customers. We provide both professional and personalized service, and strive to ensure that our clients are always our top priority. We are proud to share a mutual passion with our partners to build brands, develop and grow markets, and to consistently introduce amazing new products to the ever changing environment of wine and spirits. On Trade Presence PWM has grown dramatically with the On Trade market in the Philippines. We have active partnerships with the top hotels and casinos (Shangri-La, New World, City of Dreams, Okada, Resorts World, Marriott, etc.), restaurants, bars, country clubs, and resorts in and outside Metro Manila. We also have accounts in Boracay (a top tourist destination) and Cebu to name a few. Off Trade Presence PWM is proud to be operating in over 900 supermarkets, hypermarkets, superstores, and convenience stores nationwide. We have created partnerships that have enabled us to increase the reach of our brands and to promote our relationships throughout the Philippines. Storage & Logistics With 2,000 square meters of temperature controlled storage, we have full capability to handle multiple stocks. We work with reputable freight forwarding delivery services that ensure our products get to customers on time. Our logistics network allows us to have a nationwide presence in 7,107 islands via partner distribution channels. COMPANY'S VISION and MISSION Vision To become a world class food and beverage distribution company and establish PWM as the premier purveyor of the finest wines and spirits in the Philippines while maintaining our uncompromising principles as we grow. Mission To provide world brands with great value for money along with professional and personalized service for any and every occasion. CORE VALUES Six guiding principles to help us measure the appropriateness of our decisions. 1. Embrace diversity as an essential component in the way we do business. 2. Provide a great working environment and treat each other with respect and dignity. 3. Apply the highest standards of excellence to the selection, service, handling, and delivery of our products. 4. Develop enthusiastically satisfied customers all of the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success