Head of Marketing

Penbrothers

  • Makati, Philippines
    6th Floor, OPL Building, Makati, Metro Manila, Philippines, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
  • Full time
Posted 2 months ago and deadline of application is on 2 Oct
Recruiter was hiring a day ago

Head of Marketing

Penbrothers

Job Description

Overall:

  • Oversee day-to-day responsibilities of the marketing team and plan execution to support Business Development
  • Manage marketing plan process: ideation, strategy, branding and data analysis to make informed decisions
  • Define own and team`s KPIs, budget, and forecast
  • Manage, grow, and mentor direct reports

MarTech - Digital Scene and Data

  • True change agent, helping PB measure, optimize, scale, and personalize our demand gen and nurture campaigns using automation technology and data
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Optimize the technology and build the data processes that fuel the marketing team
  • Ensure end-to-end lead management visibility - lead to Revenue
  • Develop, maintain and improve marketing dashboards to track key success metrics for the team and executive leadership (funnel)
  • Equal parts operator and analyst-- enabling and optimizing our funnel, programs, channels, and campaigns through best-in-class tech tools and by creating, documenting, teaching, and enforcing processes
  • Find PB`s real cost of acquisition vs customer lifetime value

Website Management, Newsletters & Social Media

  • Contribute to website development with a highly technical approach around analytics, SEO optimization, and delivery of quality traffic to the website
  • Manage website marketing team responsible for streamlining web property updates, building content management infrastructure, and weighing in on conversion optimization testing; suggest process improvements and automation opportunities to scale our growing business
  • Create a funnel for both clients and candidates in PB`s webpage
  • Define a clear newsletter campaign for future, new and old clients.
  • Community communication and information and well as database management
  • Social media communication strategy and implementation for support to both BD and Recruitment

Events & Community

  • Lead the Events and Community team
  • Oversee all internal and external events
  • Create a collaborative environment amongst members through events & introductions
  • Support churn management
  • Drive growth and promote PB`s current and new service offerings

PR

  • Tailor creative communication fit that makes PB a highly interesting company for investors, clients and employees
  • Supervise all marketing and sales collateral.
  • Create a contact list of relevant journalists; connect and network with them
  • Devise stories and relevant content to be pushed out to media

Minimum Qualifications

  • Bachelor’s Degree required
  • 6+ years’ marketing experience in a high growth company
  • Management of at least 1-2 individuals
  • Results driven with an ability to execute independently
  • Proven ability to work across multiple teams and functions
  • Strong work ethic and ability to solve problems quickly

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
6th Floor, OPL Building, Makati, Metro Manila, Philippines
Industry
Consulting/Business Services
Vacancy
1 opening
Website
http://www.penbrothers.com

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About Penbrothers

Penbrothers opened its doors in December of 2014 in Manila with the hopes of connecting the world to the Philippines, and the Philippines to the world. Penbrothers was born from a need to meet a new demand and opportunity generated in the startup community, mainly, the co-working sector, with an innovative approach to remote working, offering manning and payroll solutions, beyond a shared working space. Over the last couple years, Penbrothers has successfully expanded into 3 offices and housing over 40 international and local startups, organizations, and entrepreneurs. This is the Penbrothers ecosystem and where companies use the space to grow, scale, and engage collectively. Penbrother clients has access to services such as talent management support for employment, payroll, and tax compliance, as well as manning services for the whole recruitment and onboarding process. Cost advantage is the principal value at Penbrothers. By understanding the challenges startups constantly face and the reasons to their failures, Penbrothers sought out an action to aid expanding organizations with talent management and manning services so that clients can concentrate on their business to the core.
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