Penbrothers International Inc.
Penbrothers International Inc.

Marketing Manager  

Penbrothers International Inc.

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    6th flr, OPL bldg, 100 C Palanca St., Legaspi Village, Makati City, C. Palanca St., Legaspi Village, Makati, Metro Manila, Philippines
  • Full timeFULL_TIME

Expired 7 years ago

2017-03-29T16:00:00+00:00
Job closed.

Job Description

Upteam Corporation

UPTEAM is a vintage bag and accessory curator currently supplying both online and offline shops in Europe, Middle-East and Asia, with authentic pre-owned items from high-end brands. We’re a lean team of passionate self-starters that believe that the best work is done by people who genuinely love and care about the work they do. We take pride in having a strong and disciplined work ethic, encourage the open sharing of opinions and ideas through lively and intelligent debate, and we guarantee a high degree of autonomy and ownership over work.

About the Role

We are looking for a creative and strategic storyteller that can help us to connect with a community of style mavens that have a healthy appetite for luxury. If you're the type of person that takes pleasure in being able to convert non-believers into loyalists of your favorite brands, all while live-tweeting your stream of consciousness, we'd love for you to join the team!

Key Duties & Responsibilities

  • Responsible and directly accountable for lead acquisition, channel development, and top of the funnel metrics; fulfills a support and supplementary function for bottom of the funnel metrics
  • Lead the definition, development and iteration of communications with due respect to positioning of company's value proposition for awareness, consideration and initial purchase stage/s of customer journey
  • Responsible for the continuous optimisation of customer acquisition cost; candidate is expected to build scalable best practices for lead acquisition vis a vis the development of increasingly detailed customer profiles
  • Responsible for developing and maintaining the integrity of the brand's voice throughout all aspects of the company's online and offline presence
  • End to end development and amplification of marketing campaigns, from conceptualization, execution, and measurement of results
  • Identify, integrate and implement the necessary portfolio of tools needed to support, manage and measure all marketing and sales related activities
  • Manage all aspects pertaining to the marketing budget
  • Manages, liaises and controls deliverables from company's external network, including but not limited to press and media, marketing agencies, blogger and advertising network/s, etc.
  • Manage the growth and performance of members of marketing team; work collaboratively and closely with cross-functional departments to define overarching marketing strategy in service of sales targets and business objectives.
  • Actively monitors competitors' website content, marketing initiatives, promotions and product offering and respond accordingly

Minimum Qualifications

  • Candidates must have a degree in marketing or related field and/or extensive experience in direct and digital marketing environment, with emphasis on customer acquisition, re-engagement and retention. At least three to five years of experience is preferred.
  • Must have in-depth knowledge of digital marketing metrics and their corresponding industry standards and have deep understanding of its impact on financial results
  • Familiarity with luxury fashion industry and corresponding customer profiles
  • Must have exceptionally strong consumer language, fashion editorial and web writing skills
  • Prior working experience for e-commerce and/or online marketplaces
  • Functional experience with budgeting and forecasting is a definite plus
  • Must be an excellent communicator and well-versed in both written and verbal English; highly organized, detail-oriented, is disciplined and can work autonomously

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
6th flr, OPL bldg, 100 C Palanca St., Legaspi Village, Makati City, C. Palanca St., Legaspi Village, Makati, Metro Manila, Philippines
Industry
Consulting/Business Services
Vacancy
1 opening
Website
http://www.penbrothers.com

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About Penbrothers International Inc.

Penbrothers works with startups and SMEs from all over the world, helping them build and scale their teams with talent in the Philippines at a fraction of the cost. With several offices in various locations, Penbrothers makes it easier for companies to focus on their core business by taking care of the talent sourcing, hiring, payroll and office space.

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