E-commerce Senior Digital Paid Media Specialist


  • Makati, Philippines
    6th Floor, OPL Building, Makati, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 15 days ago and deadline of application is on 9 Nov
Recruiter was hiring 11 hours ago

E-commerce Senior Digital Paid Media Specialist


Job Description

  • Manage the day to day planning, spend and optimisation of multiple ad campaigns on Facebook Ads Manager, Google Ads and other paid digital channels
  • Report on campaign performance and derive insights from results
  • Proactively recommend areas for improvement and be the “paid media champion” within the business
  • Run tests on audiences, creatives and bid strategies to achieve cost efficiencies
  • Work with the Digital Growth Manager to plan paid campaigns, allocate budgets and achieve ROAS targets through strategic optimisation
  • Liaise with Account Representatives from Facebook, Google etc to continually implement best practice recommendations across all ad accounts

Minimum Qualifications

  • 3+ years experience managing ad campaigns on Facebook Ads Manager and Google Ads
  • 2+ years digital marketing experience or media agency experience
  • Extensive knowledge of Facebook Ads Manager, Google Ads and Google Analytics. Pinterest Ads or Criteo experience is a bonus
  • Experience running successful multivariate tests with a proven ability to identify optimisations in creative, copy, targeting or bid strategy
  • Evidence of the ability to execute ad campaign optimisations to drive spend efficiency and/or increase performance. Experience with e-commerce campaigns is a bonus
  • You’re organised, analytical and 100% data-driven. You’re able to find opportunities for constant optimisation. Testing and iterating comes second-nature to you
  • You’re an excellent communicator with strong attention to detail - both written and verbal
  • You’re self-sufficient, self-motivated and able to quickly adapt to change working in a fast-paced startup in an ever-changing environment

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Office Address
6th Floor, OPL Building
Consulting/Business Services
1 opening

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About Penbrothers

Penbrothers opened its doors in December of 2014 in Manila with the hopes of connecting the world to the Philippines, and the Philippines to the world. Penbrothers was born from a need to meet a new demand and opportunity generated in the startup community, mainly, the co-working sector, with an innovative approach to remote working, offering manning and payroll solutions, beyond a shared working space. Over the last couple years, Penbrothers has successfully expanded into 3 offices and housing over 40 international and local startups, organizations, and entrepreneurs. This is the Penbrothers ecosystem and where companies use the space to grow, scale, and engage collectively. Penbrother clients has access to services such as talent management support for employment, payroll, and tax compliance, as well as manning services for the whole recruitment and onboarding process. Cost advantage is the principal value at Penbrothers. By understanding the challenges startups constantly face and the reasons to their failures, Penbrothers sought out an action to aid expanding organizations with talent management and manning services so that clients can concentrate on their business to the core.