Head of Marketing
Pawoon
- South Jakarta, IndonesiaSouth Jakarta, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 6 years ago
2018-09-29T17:00:00+00:00Job closed.
Job Description
- Develop and execute our marketing strategy – as a SaaS-based cloud platform, either through online or offline approach.
- Leverage our product-led growth approach, community outreach, and branding to help create a scalable model that can accelerate the company’s growth.
- Generate significant demand cost-effectively. You’ll need to scale our digital demand generation techniques. We track our online efforts with modern tools and approaches and we are constantly in the data, optimizing whatever we can. We play close attention to the quality of our lead flow and the cost, not just the volume.
- Scale our content creation – Content is a core part of our marketing strategy and we invest quite heavily in it.
- Own the marketing funnel – own our customer acquisition activities across the board and build a scalable, metrics driven funnel.
- Build our marketing infrastructure – the key to a great marketing organization is a great foundation including a high converting website, strong metrics, the right tools (we use Mixpanel, Segment, Freshsales, and others), and an amazing team.
- Join our leadership team – you’ll be on the leadership team working hand-in-hand with our executives to grow the company. You’ll also work with our board and investors.
Minimum Qualifications
- 5+ years of experience in software or ecommerce marketing
- Proven success building and managing marketing teams by exercising excellent people leadership skills
- Strong understanding of branding
- Experience marketing a SaaS-based product or service is a plus
- Preferably experience marketing to SME
- Highly analytical and data driven approach is a must
- Deep understanding of high volume lead dynamics and conversions
- Must have experience effectively managing internal and external marketing resources and campaigns at scale
- Organized and detail oriented while looking at the big picture
- Bachelor degree required; marketing, business or advertising degree a plus
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Master's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- South Jakarta, Jakarta, Indonesia
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About Pawoon
Pawoon (founded in 2014) is a technology company based in Jakarta, Indonesia. It offers cutting-edge cloud-based point of sales (POS) solution for Small to Medium Enterprises (SMEs). Pawoon aims to provide a best-in-class platform for managing SMEs' business in an efficient, productive and simpler way.
Through technology, Pawoon believes that every business can achieve their success by innovating and becoming more than just a POS tool for more than 16 Million SMEs in retail industry.
We are offering excellent opportunities for creative, dynamic and ambitious people while developing their talents and career. Be part of our challenging and exciting road of Indonesia SMEs revolution with technology.
What’s it like working at Pawoon?
We exist with the mission to help small businesses to grow and be more productive. Working at Pawoon is a fun yet challenging experience, where you will learn to experience first hand, what it is like to deliver a product that has meaningful impact to the economy and life in general.
Our team is diverse and very well-versed in their respective fields. All are committed to achieve the same goal of empowering millions of Small Businesses.
You will be the expert of your own field, no micro management, and you get to decide what's the best course of actions for the company. Flexible working hour and attractive packages are surely provided.