Product Marketing Manager  

Have a good understanding of brand building activity, media knowledge, consumer behaviour and continuously monitor competitor activity. You will also be responsible for conducting simple research, analysing data, developing go-to-market strategies, and reporting on brand performance. The role works in a fast-paced and dynamic environment and requires a person who can ensure compliance of the brand identity throughout the organisation.

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

You'll also be in charge of building the brand strategy, unlocking growth and develop strong go to market campaigns to drive brand awareness and consideration.

A Product Marketing Manager is tasked with several key duties, such as:

1. Analyzing and evaluating existing product from 4Ps perspective (Product Price Promotion Positioning/Placing)
2. Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
3. Have in depth understanding of the target consumer, their behaviour and identify growth opportunities with them
4. Develop and execute strong brand campaigns or brand activation campaign across ATL, BTL, Digital and Social Media
5. Campaign performance monitoring on weekly basis, analyse and come up with optimization plan to improve campaign metrics and develop reporting system
6. Extensive cross function work collaboration with revenue, research, product, media, etc
7. Analyze brand performance for the future and development
8. Review sales team performance and suggest campaigns
9. Manage customer experience in our social media and customer service
10. Develop, monitor and evaluate Advertising and Promotion budget to support Marketing Program.
11. Translate technical details into benefits for the user
12. Develop product marketing strategies (pricing, advertising, product launching)
13. Craft compelling messages across marketing channels (landing pages, ad campaigns)
14. Work with various teams (design, content, acquisition, product, sales) to implement strategies
15. Test marketing product features, releases and ad copy
16. Evaluate projects using relevant KPIs and feedback from existing and prospective customers

• Having min. 3-5 years of as a brand manager, product marketing manager or similar role (preferably in SaaS industry)
• Experience in planning, development and execution of brand strategy
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Having experience in collaboration with agencies, market research, product design, and brand communication.
• Market/customer oriented, pays attention to detail, integrity.
• Excellent communication skill, project management, product development, product launching and also can develop marketing team.
• Capable to lead small team and across function
• Strong business sense and have experience in market analysis.
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Keen eye for details

Creativity

• Analytical mind and strong quantitative skills