Product Marketing


  • South Jakarta, Indonesia
    16th, Satrio Tower Building. Jl. Prof. DR Satrio Blok C4 No.5, Kuningan Timur, Kec. Setiabudi, Jakarta Selatan, DKI Jakarta 12950, South Jakarta, DKI Jakarta, Indonesia
  • Full time
Posted 12 days ago and deadline of application is on 27 Jan
Recruiter was hiring 2 hours ago

Product Marketing


Job Description

Product Marketing in Pawoon will be work across driving launch and commercialization to growing product adoption post-launch. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership


  • Develop marketing strategy for new products or feature in Pawoon with data-driven approach
  • Analyze and develop products position at market trends informed by user research, market insights, and product understanding
  • Develop go-to-market plan and drive launches for new products or feature in Pawoon with collaborate a range of cross-functional teams
  • Create and execute campaigns to drive product growth with maximizing across marketing channels

Minimum Qualifications

  • Bachelor degree from reputable university
  • 2 years experience working on product marketing and have knowledge throughout a product’s lifecycle
  • Data-oriented. You are insanely curious, enjoy dealing with large, dirty, and messy data
  • Have excellent verbal and written communication skills; Have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience
  • You are able to manage highly interdependent, complex projects and keep various workstreams on track

Perks and Benefits

  • Flexitime Flexitime
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Free Lunch or Snacks Free Lunch or Snacks

Required Skills

  • Digital Marketing
  • Marketing Communications
  • Product Development
  • Market Research
  • Product Positioning

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Office Address
16th, Satrio Tower Building. Jl. Prof. DR Satrio Blok C4 No.5, Kuningan Timur, Kec. Setiabudi, Jakarta Selatan, DKI Jakarta 12950, South Jakarta, DKI Jakarta, Indonesia
Information Technology / IT
1 opening

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About Pawoon

Pawoon (founded in 2014) is a technology company based in Jakarta, Indonesia. It offers cutting-edge cloud-based point of sales (POS) solution for Small to Medium Enterprises (SMEs). Pawoon aims to provide a best-in-class platform for managing SMEs'​ business in an efficient, productive and simpler way. Through technology, Pawoon believes that every business can achieve their success by innovating and becoming more than just a POS tool for more than 16 Million SMEs in retail industry. We are now expanding our team to support SMEs in other cities such as Bandung, Surabaya, Bali and will be more. We are offering excellent opportunities for creative, dynamic and ambitious people while developing their talents and career. Be part of our challenging and exciting road of Indonesia SMEs revolution with technology. What’s it like working at Pawoon? We exist with the mission to help small businesses to grow and be more productive. Working at Pawoon is a fun yet challenging experience, where you will learn to experience first hand, what it is like to deliver a product that has meaningful impact to the economy and life in general. Our team is diverse and very well-versed in their respective fields. All are committed to achieve the same goal of empowering millions of Small Businesses. You will be the expert of your own field, no micro management, and you get to decide what's the best course of actions for the company. Flexible working hour and attractive packages are surely provided.
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