Social Media Manager  

Job Description

• Setting creative social media strategies to grow OY!’s social platforms, build engagement and reach.
• Defining our social media brand voice, channel roles and create content pillars for OY!’s social channels.
• Leading social media campaigns to support marketing initiatives, including thematic brand campaigns, product launches, feature education and tactical campaigns.
• Developing an editorial plan, timeline, guidelines and publishing strategy with unique tone and perspective for our target audience.
• Translating social listening and channel performance reports into actionable plan, including recommending what type of visual format that needs to be implemented, and raising issues that need to be addressed.
• Developing amplification strategies with influencers, including how to optimize budget and measure their performance.
• Monitoring cultural trends and shifting user behavior to maintain relevance among target audience.
• Supervising day-to-day execution of external agencies and vendors to ensure standard of delivery.