Social Media Specialist  

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

Deliberate planning and goal setting
Development of brand awareness and online reputation
Content management
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.

Content management duties include:

Administrate the creation and publishing of relevant, original, high-quality content.
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising.

This position is full time salaried with benefits. Specific titles and/or duties for this position may also include:

Digital Marketing Manager
Content Marketing Manager
Customer Experience Manager
Community Manager

The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences.

• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;