Montgomery Fitch + Associates
Montgomery Fitch + Associates

Digital Media Director  

Montgomery Fitch + Associates

 
  • undefined,
    Suite 2302 Prestige Tower, F. Ortigas Jr. Ave Ortigas Center, Pasig, Metro Manila, Philippines
  • ₱40,000.00 - ₱45,000.00 / month
    PHP
    40000
    45000
    40000
    MONTH
  • Full timeFULL_TIME

Expired 7 years ago

2017-01-29T16:00:00+00:00
Job closed.

Job Description

  • Directs development an implementation of integrated branding and direct response strategies including pay-per-click (PPC) advertising, social media advertising, display/banner advertising, mobile and video marketing and SEO.
  • Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search/SEO, affiliate, display advertising (re-marketing, programmatic, addressable media, direct-buys), comparison shopping engines and social media.
  • Supervise key channels including paid search, organic & local search/SEO, affiliates, display advertising (re-marketing, programmatic, addressable media, direct-buys), comparison shopping engines and social. Review and run internal reports to monitor performance and seek improvement opportunities.
  • Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
  • Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
  • Support digital strategies to drive brand growth from an omni-channel strategy including geo-targeting to boost store traffic, cross-channel purchasing, email acquisition in stores and other omni-channel customer segmentation opportunities.
  • Work with client side stakeholders on annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
  • Lead the direction and development of programmatic audience & campaign strategies and programs based on business goals.
  • Recommend and leverage 3rd party data and tools for campaign strategy and planning.
  • Be able to pitch high-level digital marketing services to clients and brands within an agency environment.
  • Work closely with senior management in building digital marketing capacity through internal planning and staff development.
  • Manage the development and implementation of digital advertising campaigns that meet brand awareness, traffic generation, ROI, customer acquisition and retention, as well as conversion objectives.

Minimum Qualifications

  • At least 6-8 years of work experience
  • Knowledgeable in SEO, Social media trends and digital advertising
  • Excellent leadership, communication and presentation skills
  • Well versed in copywriting
  • Strong analytical and strategic planning skills

Perks and Benefits

  • FlexitimeFlexitime
  • Paid Vacation LeavePaid Vacation Leave
  • Paid Sick LeavePaid Sick Leave
  • Medical / Health InsuranceMedical / Health Insurance
  • Stock OptionsStock Options

Required Skills

  • Content Writing
  • Relationship Management
  • Search Engine Optimization (SEO)
  • Social Media Management

Preferred Courses

  • Communication
  • Advertising Management
  • Marketing Management

Jobs Summary

Job Level
Director / Executive
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Suite 2302 Prestige Tower, F. Ortigas Jr. Ave Ortigas Center, Pasig, Metro Manila, Philippines
Industry
Marketing / Advertising / Sales
Vacancy
1 opening
Website
http://www.montgomeryfitch.com

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About Montgomery Fitch + Associates

Montgomery Fitch + Associates is an independent creative advertising agency that specializes in brand activation, strategic planning, creative communications, digital marketing and public relations. The firm specializes in highly disruptive communications that go against the grain of conventional advertising, and our award-winning creatives team has mounted irreverent and highly successful conceptual campaigns for some of the most recognizable brands in the country today. No rules. Just results. Be part of the method to the madness today.

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