Consumer Insights Category Lead
Monde Nissin Corporation
- Pasig, PhilippinesBrixton, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Job responsibilities:
- To drive growth Analytics agenda in the organization in the areas of Marketing- Media ROI and Effectiveness, Pricing & Strategic Analytics, Category Forecasting, and Business Intelligence.
- To analyze Market Data and identify opportunities for growth, as well as drive data visibility and accessibility within the organization
- To lead supplier management of Continuous Research and Analytics in order to improve data quality and servicing
- To develop NPD Launch Monitoring System
Key performance indicators:
- Marketing Mix Modelling work in place for key growth categories
- Annual category growth estimates to inform Brand Annual Plan
- NPD Post Launch Monitoring System
- Market Data Dashboards in place
- Supplier performance and data quality metrics in place
Minimum Qualifications
Education
- Graduate of: BS Statistics, BS Math, Business/Economics, BS Management Information System, Management Engineering, or any related course
Experience
- Must have 15 years and above experience in Consumer and Market Insights and category/brand CI experience (preferably in FMCG, baseline research agency and/or ad agency)
Skills required:
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Retail Auditing, Tracking, Homepanel
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Strong expertise in Analytics for Business Optimization such as in Marketing-Media, ROI & Effectiveness, Pricing & Strategic Analytics, Forecasting, and Business Intelligence
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Must have capacity-building skills to drive marketing and command of Consumer Insight tools to foster innovation, communication development, and consumer insights for brands
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Well-versed in need-based segmentation, white space opportunities, and conducting workshops for business actioning
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Possesses Business Acumen, Excellent Presentation Skills, and Strategic Partnership
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Has passion for Growth (goes the extra mile in delivering outstanding results), Breakthrough Thinking (comes up with innovative ideas to create business improvement /growth opportunities), and Team Commitment (demonstrates and promotes collaboration with other team members to achieve shared growth objectives)
Jobs Summary
- Job Level
- Director / Executive
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Brixton, 1600 Pasig, Philippines