Product Marketing Manager

Mobile Premier League

  • Central Jakarta, Indonesia
    36, WeWork Menara Astra, Central Jakarta, DKI Jakarta, Indonesia
    Central Jakarta
    DKI Jakarta
  • Full time
Posted a month ago and deadline of application is on 26 Dec
Recruiter was hiring 3 days ago

Product Marketing Manager

Mobile Premier League

Job Description

  1. Design and setup organic notification "journeys" for core funnels such as new user on-boarding, withdrawal, and deposits.
  2. Design, setup and analyse experiments that will improve these journeys over time optimizing for business goals such as new payer conversion and new category trial
  3. Work with the product and creative teams to setup ad-hoc campaigns and deliver a daily schedule of all the hour-by-hour campaigns
  4. Execute and maintain the spinwheel variance working closely with the product/economy team
  5. Execute and maintain refer & earn schemes working closely with the product/economy team
  6. Create product marketing strategies for all new features / product categories
  7. Help develop OTP redundancies i.e. Alternate SMS vendors, Whatsapp, True Caller
  8. Designing an RFM (Reach, Frequency, Monetary Value) segmentation model for MPL to value our customers and the direct marketing prioritization

Minimum Qualifications

  1. Min. 4 years experience in an analytics role at an internet company(startup would be preferred)
  2. Familiarity with mobile app user engagement tools is a must, experience with Clevertap is a plus
  3. Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple tasks while coordinating with multiple stakeholders
  4. GPA > 3.3 from reputable universities
  5. Fluency in English is required (written and spoken)

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
WeWork Menara Astra, Jalan Jenderal Sudirman Kav. 5-6
1 opening

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About Mobile Premier League

Mobile Premier League (MPL) is a skill based E-Sports platform where you can play your favourite mobile games and win real cash always. Mobile Premier League (MPL) is a real money gaming platform where users compete in live tournaments in their favorite skill-based mobile games to win real money. Our users come to our platform to earn money and be recognized by competing in their favorite mobile games in real money tournaments. The vision of the company is to become the largest Real Money Mobile ESports platform in the world.