SEO Analyst  

Scorch is an innovative creative digital marketing agency with offices in Sydney, Melbourne and Manila. You will be joining a talented team helping our clients navigate the consumer and media landscape and leverage data and insight to deliver innovative, integrated and effective digital media solutions.

You will work with a range of well-known clients and brands from innovative start-ups to large national and international blue-chip brands. With ambition and agility and acting with responsibility and integrity, you will collaborate with colleagues and clients to challenge the status quo and be a pioneer of innovation.

As part of the Dentsu Aegis Network, you will be an integral part of a global network, working with and learning from the best in the industry.

Role Purpose

The purpose of this role is to ensure that all accounts are consistently delivering the best results possible. With elevated understanding of SEO, this role will support the team by providing actionable insights and analysis, testing new solutions and evaluating results, relentlessly looking for solutions to optimise and take accounts further.

Role Capabilities

Level: Applying

• Communicates effectively
• Mobilizing performance & potential
• Expertise that adds value
• Focused on quality

At this level, the capabilities are expected to be sufficient to perform with operational independence. High professional standards, effective communication along with an understanding of the clients and their expectations are expected.

Key accountabilities

• Leadership and Proactivity
• Owns his/her development. Takes initiative to increase technical expertise and sees value in self learning.
• Take full ownership of their tasks, know what needs to be done and does not need constant prompts to deliver.
• Communication
• Participate and contribute ideas and recommendations to campaign strategy discussions.
• Actively monitors and evaluates results of tests and experiments for timely decisions.

Delivery Excellence

• Keep a tight grip on the market, actively analyse and investigate the performance/impact of the SEO activities to discover new opportunities and implement relevant changes.
• Consistent in implementing SEO best practices.
• Produce client deliverables including reports and presentations. All reports and presentations are to be timely, accurate, literate and insightful.
• Ensure work is prioritised and implemented based on agreed timelines.
• Interpret performance reports to provide actionable insights and analysis.

Activation & Optimisation

• Responsible for the delivery of activities and projects to strategy, plan, KPIs and budget.
• Responsible for the implementation of ongoing optimisation, ensuring that day to day operations are aligned with campaign strategies and commercial goals.
• Work as part of a team to investigate, analyse and activate ongoing and project based media and marketing engagements for our clients.
• Adopt and adapt to new and emerging technologies, methodologies, features and opportunities to proactively drive innovation and success for our clients.
• Follow the guidelines and processes implemented across SEO activities.
• Professional skills
• Deep knowledge of search engine optimisation platforms
• Diligence and attention to detail in optimisation and reporting and a commitment to deliver first class work every time.
• High level of proactivity in putting forward new solutions to optimise accounts, taking in a bigger role in strategies and planning activities
• Demonstrates good work ethic, good culture and great client professionalism
• Manages and prioritises tasks and time
• Maintains all necessary and relevant qualifications and certifications
• Strongly numerate and comfortable manipulating data sets
• Good communicator, comfortable with showing what data means and how we can take action based upon it
• Self motivated and exhibits a passion for digital with interest across digital marketing channels; paid search, social and content, creatives, mobile performance, display and affiliate marketing
• Works collaboratively as part of the team

Key Experiences

• Consistent delivery of results
• Evaluation of results
• Budget planning & control

Teamwork: Influencing Collaborative Outcomes

Cooperates and works well with others in both one-on-one and group settings. Expresses themselves effectively and listens actively to ensure understanding. Treats others with courtesy, respect and dignity.

Communication: Communicates Effectively

Actively participates in discussions, expresses information efficiently, effectively and clearly both orally and in writing. Speaks optimistically and in the positive. Accepting of other personality styles and shows respect for others. Proactively communicates using appropriate channels both internally and externally.

Focuses On Clients: Customer Service

Is dedicated to meeting or exceeding the expectations and requirements of internal and external clients; gets first-hand client information and uses it for improvements in products and services; establishes and maintains effective relationships with clients and gains their trust and respect. Demonstrates honesty with clients.

Relationships: Making Relationships Count

Builds effective relationships with colleagues, clients and media partners to further both our clients and our business.

Development: Mobilising performance and potential of self and others

Is committed to professional growth; seeks feedback and asks for help; seeks to understand weaknesses and actively works to improve/neutralize these challenges. Stays abreast of and acquires current skills in search and other channels through reading, training and attending relevant industry events.

Problem Solving: Thinks Critically

Takes appropriate actions when confronted with new, difficult, or complex situations. Possesses the ability to anticipate and analyse problems clearly. Adapts rapidly to change and unstructured situations. Makes prompt, timely, prudent decisions after considering all relevant factors and evaluating probable outcomes of alternatives.

Knowledge: Expertise That Adds Value

Possesses the knowledge, skills and abilities to perform his/her job responsibilities. Possesses the overall understanding and use of technical, product and company information to complete objectives and company goals. Possesses a sufficient knowledge of digital and traditional media to enhance effectiveness.

Initiative

Takes the lead and is proactive in day to day dealings with clients and colleagues. Demonstrates the ability to generate new ideas and acts on them accordingly. Challenges the status-quo.

Work ethic

Demonstrates responsibility as it pertains to attendance, punctuality, meeting participation, follow-through on assigned tasks and given deadlines, and feedback to others involved.

Above & Beyond

Contributes to team and agency life. Goes above and beyond the everyday role to improve our culture and product.

• Deep knowledge of search engine optimisation platforms
• Diligence and attention to detail in optimisation and reporting and a commitment to deliver first-class work every time.
• High level of proactivity in putting forward new solutions to optimise accounts, taking in a bigger role in strategies and planning activities
• Demonstrates good work ethic, good culture, and great client professionalism
• Manages and prioritises tasks and time
• Maintains all necessary and relevant qualifications and certifications
• Strongly numerate and comfortable manipulating data sets
• Good communicator, comfortable with showing what data means and how we can take action based upon it
• Self-motivated and exhibits a passion for digital with interest across digital marketing channels; paid search, social and content, creatives, mobile performance, display, and affiliate marketing
• Works collaboratively as part of the team