PR Account Director  

What does M2.0 need?

M2.0 Communications is an independent PR agency that has been in business for more than a decade. The company offers local and multinational clients services including public relations and marketing communications and digital presence development that is focused on creating content that is compelling and that influences behavior.

We are looking for a senior manager for the company’s Account Director position, responsible for leading the PR and digital team, accountable for client P&L, relationship building, marketing strategy, campaign development and management, and business analysis.

The ideal Account Director is a highly passionate, collaborative, outgoing, creative oriented leader. A seasoned candidate will have the following responsibilities:

1. Provide strategic leadership that leads to business growth

• Works with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements products to help achieve client goals.
• Develop the importance of public relations and digital communication in the client's overall marketing mix.
• Create and interpret effective analysis to support marketing recommendations.
• Develop broad industry expertise.

2. Build and Grow Client Relationships

• Understand clients' business and generate new ideas to enhance client performance.
• Build trust, credibility, and client referrals.
• Develop multi-tiered agency-client relationships and ties.

3. Effectively Manage Team

• Manage a team of three to five account managers who in turn manage their own teams.
• Foster teamwork and a constructive work environment.
• Provide team leadership that rewards creativity.

4. Manage Financial Performance

• Achieve client targets within the context of the underlying opportunity.
• Maintain or improve account profitability.
• Work with business development team to develop new client sales proposals.

5. Contribute to the Agency

• Balance client demands with participation in broader agency initiatives.

• 5+ years of related industry experience, preferably brand or public relations experience at an agency or client company, or product management at a client company
• 10+ years of business experience
• Demonstrated track record of client relationship development and service
• Proven experience in managing teams working cross-functionally within an organization
• Strong knowledge or experience in Internet businesses, account management/coordination, buying, client/campaign strategy, and media planning.
• Strong interpersonal/communication skills