Marketing Director

M2.0 Communications Inc.

  • Quezon, Philippines
    Quezon, Metro Manila, # 94 Scout Castor, Philippines
    Quezon
    Metro Manila
    Philippines
    Philippines
  • 38,000.00 - 40,000.00 PHP / monthPHP38,000.0040,000.0038,000.00MONTH
  • Full time
Posted 16 days ago and deadline of application is on 29 Apr
Recruiter was hiring 8 minutes ago

Marketing Director

M2.0 Communications Inc.

Job Description

At M2.0 Communications, we are proud of the products and services we provide. We’re looking for a highly skilled marketing director to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have 4-5 years marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers and designers. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Objectives of this Role

  • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts in current local and international markets.
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

  • Lead the development of our marketing plans working closely with the management team, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services in local and international markets.
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Hold regular meetings with marketing, new business and leadership team to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

Minimum Qualifications

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Perks and Benefits

  • Medical / Health Insurance Medical / Health Insurance
  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave

Required Skills

  • Business Correspondence
  • Action Planning
  • Analyzing Data
  • Business Development
  • Communication Skills
  • Account Management
  • Collaboration

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Often 
Office Address
# 94 Scout Castor
Industry
Public Relations / PR
Vacancy
1 opening
Website
https://www.m2comms.com

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About M2.0 Communications Inc.

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication. Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staffers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines. M2.0's differentiation lies in the robust support offered by its different service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also offers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.
People who applied to this job also applied to