Marketing Director  

At M2.0 Communications, we are proud of the products and services we provide. We’re looking for a highly skilled marketing director to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have 4-5 years marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers and designers. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Objectives of this Role

• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts in current local and international markets.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

• Lead the development of our marketing plans working closely with the management team, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services in local and international markets.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with marketing, new business and leadership team to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints