Community Manager  

Key Objective

Community Managers work directly with brands by serving as their voice on digital platforms such as Facebook, Twitter, and Instagram. The position plays a role in conceptualizing and implementing key projects in collaboration with a team of creatives, strategic planners, and business leads. Community Managers also stand as representatives of M2.0 before the client.

Learning Opportunities

The role will build your experience in content strategy and creation with a focus on digital platforms, and will provide an opportunity to have a hand in brand building across a variety of industries.

Expectations and Responsibilities

Content Creation

1. Create sharp social media content plans in line with client brief, from copywriting and management of photo/video shoots, to graphic design supervision
2. Attend and document client events when live coverage is required
3. Liaise with clients on minor discussions directly related to content creation and revisions
4. Provide fresh, innovative, creative input to ensure best quality of work

Community Management and Reporting

1. Monitor social assets of assigned brands, escalating to clients when potential crises arise
2. Create brand spiels for answering FAQs online, and engage with the community using these
3. Provide social listening, competitive scans, and analytics reports as needed, strengthened by analysis and recommendations

Digital Excellence

1. Develop a basic understanding of the principles and technical aspects of digital work: production, social platforms, media planning and buying, digital measurement, and analytics
2. Self-learn about market, culture, communication trends, digital trends, best practices, and competitive landscape
3. Communicate basic facets of digital in layman’s terms to clients and internal team

Measures of Success

Client Delight - based on quarterly client survey

Team Appraisal - based on quarterly staff survey

Basic Diligence - EdCal is submitted complete and on time; revisions are delivered promptly

Specific KPIs are set by the individual and immediate supervisor and are measured quarterly

Key Requirements

• Community Managers may have a bachelor’s degree from any course.
• Must have relevant writing experience whether through employment, coursework, or internships.
• An interest in digital, capacity to bring creative ideas to life, and flair for writing are key.