Marketing Manager  

KEY DUTIES & TASKS

• Identifies, develops, and evaluates marketing strategy, based on company objectives, market characteristics, cost and markup factors
• Formulates, directs and coordinates marketing activities and policies to promote products and services, working with advertising, promotion managers and in-house sales people.
• Recommends and participates in promotional activities and trade shows, working developers, advertisers, and production managers, to market products and services.
• Generates new leads for business growth while maintaining existing customer base
• Sources advertising opportunities and develops advertising media plans.
• Manages the production of marketing materials, including leaflets, posters, flyers, and other marketing materials; liaisons with suppliers such as designers and printers.
• Organizes social events, educational symposiums, health & wellness seminars to create awareness and pitch products and services of the Center to targeted communities and groups.
• Collaborates with in-house and external marketing specialists on brand imaging, brand assurance, and development
• Initiates market research studies and processes their findings necessary for pre-approved marketing endeavors. (Conduct customer surveys, food groups, questionnaires to identify potential markets for products and services.)
• Confers with legal team to resolve problems, such as copyright infringement.
• Uses sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business development and monitoring market trends.
• Regularly updates sales kits, products and service menus, brochures and website
• Ensures that all customer queries are properly answered and all transactions are properly processed.
• Regularly trains and tests all staff members on the Center’s products, services and sales spiels
• Monitors daily, weekly & monthly sales to evaluate sales performance of the Company
• Manages Social Networking Sites of the Center

• Male or Female
• Physically fit and healthy
• With extensive background in Trade/ Brand/ Agency/ Marketing Management
• Preferably with expertise or experience in the following fields:
• Medical Marketing
• Infographics
• Writing
• Have worked with copywriters and graphic designers to conceptualize implementation of approved plans (e.g. events, activation campaigns for existing clients, offers for existing clients, etc.)
• Have worked with high level management to ensure approval, procedure, workflow, implementation and follow through of marketing initiatives
• Have managed content and responses on digital properties (e.g. website, social media pages)
• Have worked with external partners and suppliers for execution/ production of marketing initiatives
• Have tracked and analyzed campaign results and created reports for Management
• Have touched base with and managed potential corporate partners and ambassadors