Senior Marketing Executive

LICA Group of Companies

  • Mandaluyong, Philippines
    2nd Flr, 7912 Makati Avenue , Mandaluyong, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 30 Jan
Recruiter was hiring 5 hours ago

Senior Marketing Executive

LICA Group of Companies

Job Description

Planning and Budgeting

  • Monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

AD Campaigns and Branding

  • Help in planning and implementing promotional campaigns, Creating a wide range of different marketing materials
  • Check and report on the effectiveness of marketing communications, Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Event Activations

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

PR and Content

  • Produce valuable and engaging content for our website and FB Page that attracts and converts our target groups

Leadership and Coordination

  • Overall responsibility for brand management and corporate identity.
  • Apply appropriate leadership strategies to effectively deliver business objectives.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Minimum Qualifications

  • Graduate of Marketing or Commerce major in Marketing and the like
  • Minimum of three (3) to five (5) of related experience in either of the following industries: retail and real estate
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Strong communication and customer service skills
  • Solid attention to detail and time management skills
  • Ability to motivate and lead a team

Required Skills

  • Sales and Marketing Knowledge
  • Project Management
  • Brand Management
  • Digital Marketing
  • Events Management
  • Advertising
  • Public Relations (PR)

Preferred Courses

  • Business Administration [Marketing Management]
  • Marketing
  • Marketing and Diploma in Marketing

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
500 Shaw Zentrum Mall
1 opening

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About LICA Group of Companies

LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.

From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.

LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.