Public Relations Associate
Lazada Philippines
- Taguig, Philippines23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, PhilippinesTaguigNCRPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
The role
The PR Manager will play an important role in amplifying the Lazada brand across various key and strategic media and maintaining strong media relations. He/She will support strategies to dominate share of voice within the industry as well as position Lazada as a thought leader across strategic verticals such as ecommerce / logistics / technology.
Reporting
Head of PR who reports into the Chief Marketing Officer
Key tasks and responsibilities
- Support overall PR strategy, leveraging internal data and external research to extract insights for different stakeholder communications (internal/ external) that will drive institutional trust for the brand.
- First point of contact for any crises or issues, working closely with Head of PR, Chief Marketing Officer and Crisis Management Group to escalate where required.
- Implement PR activities including press conferences, blogger outreach, events, speaker opportunities and any other initiatives.
- Drive ideation, creation and production of online/offline events, collateral materials and new digital interactions that can engage consumers and drive conversations
- Identify, create and execute opportunities to connect community key opinion leaders and influencers with the media
- Engage and execute with PR agency, regional PR team and internal stakeholders to develop key messages, briefing documents, translations, press releases, respond to media enquiries and crisis management.
- Work cross-functionally with various Lazada teams and external agencies to drive proactive campaigns.
- Identify and organise strategic opportunities for external presentations to media and influencer audiences, with little oversight or guidance
- Build long term relationship with media.
- Ensure the brand identity and messaging are consistently applied across PR channels.
- Track performance by measuring and monitoring identified KPIs.
- Ensure that best-in-class project management practices are employed to deliver high quality work within strategy, budget, and deadlines.
Minimum Qualifications
- At least 5 years’ experience in PR in related industries
- Proven track record of corporate and relationship management (both internal and external)
- Excellent communication and organizational skills necessary to present strategies, conceptual frameworks, and plans to various key stakeholders to persuade, convince, excite and gain alignment.
- Strong corporate PR background to drive strategic messaging and story telling
- Good balance of traditional and digital/social PR experience.
- A nimble, self-directed, detail-oriented, results-focused and collaborative team player who can quickly shuffle priorities to meet the demands of the job and be comfortable in an exciting, fast-paced and dynamic environment.
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
- Experience working with regional teams will be a bonus.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- 23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines