Lazada Philippines
Lazada Philippines

Public Relations Associate  

Lazada Philippines

 
  • Taguig, Philippines
    23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
    Taguig
    NCR
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2019-11-23T16:00:00+00:00
Job closed.

Job Description

The role
The PR Manager will play an important role in amplifying the Lazada brand across various key and strategic media and maintaining strong media relations. He/She will support strategies to dominate share of voice within the industry as well as position Lazada as a thought leader across strategic verticals such as ecommerce / logistics / technology.

Reporting
Head of PR who reports into the Chief Marketing Officer

Key tasks and responsibilities
- Support overall PR strategy, leveraging internal data and external research to extract insights for different stakeholder communications (internal/ external) that will drive institutional trust for the brand.
- First point of contact for any crises or issues, working closely with Head of PR, Chief Marketing Officer and Crisis Management Group to escalate where required.
- Implement PR activities including press conferences, blogger outreach, events, speaker opportunities and any other initiatives.
- Drive ideation, creation and production of online/offline events, collateral materials and new digital interactions that can engage consumers and drive conversations
- Identify, create and execute opportunities to connect community key opinion leaders and influencers with the media
- Engage and execute with PR agency, regional PR team and internal stakeholders to develop key messages, briefing documents, translations, press releases, respond to media enquiries and crisis management.
- Work cross-functionally with various Lazada teams and external agencies to drive proactive campaigns.
- Identify and organise strategic opportunities for external presentations to media and influencer audiences, with little oversight or guidance
- Build long term relationship with media.
- Ensure the brand identity and messaging are consistently applied across PR channels.
- Track performance by measuring and monitoring identified KPIs.
- Ensure that best-in-class project management practices are employed to deliver high quality work within strategy, budget, and deadlines.

Minimum Qualifications

- At least 5 years’ experience in PR in related industries
- Proven track record of corporate and relationship management (both internal and external)
- Excellent communication and organizational skills necessary to present strategies, conceptual frameworks, and plans to various key stakeholders to persuade, convince, excite and gain alignment.
- Strong corporate PR background to drive strategic messaging and story telling
- Good balance of traditional and digital/social PR experience.
- A nimble, self-directed, detail-oriented, results-focused and collaborative team player who can quickly shuffle priorities to meet the demands of the job and be comfortable in an exciting, fast-paced and dynamic environment.
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
- Experience working with regional teams will be a bonus.

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
Industry
E-Commerce
Vacancy
1 opening
Website
http://www.lazada.com/work-at-lazada

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About Lazada Philippines

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE:BABA).

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