Marketing Solutions Associate

Lazada Philippines

  • Taguig, Philippines
    23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
  • Full time
Posted a month ago and deadline of application is on 13 Oct
Recruiter was hiring 2 days ago

Marketing Solutions Associate

Lazada Philippines

Job Description

  • Consult partner brands and their media agencies on media planning, budget allocation and optimization of involved marketing channels.
  • Drive marketing & campaign innovations with partner brands through engagement activities, new customers acquisition and customer retention.
  • Conduct deep-dive data analysis and reporting on function, campaign and brand performance.
  • Monitor and maximize brand media plans to ensure maximum ROI for partner brands and agencies.
  • Manage clients’ relationships by aligning with partners’ brand teams.
  • Ensure proper coordination, pitching, and execution of new marketing solutions services.
  • Coordinate with cross-function teams (platform, onsite, graphics, seller, and category teams) to execute projects.
  • Develop testing strategies for new digital marketing channels.
  • Oversee non-buyer-side Performance Marketing Campaigns supporting internal cross-function teams (i.e. Platform/Seller, Wallet)
  • Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements

Minimum Qualifications

  • Experience in brand marketing/digital marketing/ media sales/ e-commerce experience that includes data-driven analysis of campaign performance.
  • Proficiency on digital media, paid-owned-earned media models, and potential growth drivers for brands on an e-commerce platform.
  • Strong communication skills to deliver pitches to newly onboarded and long-tail brands
  • Experience in marketing presentations, project management, consumer research, data analysis, and/or digital campaign management
  • Experience in using Google Ads, FB Ads Manager or other Digital Advertising platforms is a plus.
  • Strong project management and coordination skills to liaise with different internal and external teams.
  • Firm, strong personality to guide brands and agencies to ensure proper execution of aligned strategies.
  • Agile enough to adapt to assigned brands’ short-, mid-, and long-term strategies.
  • Highly analytical and comfortable with analyzing complex, large scale data sets.
  • Bachelor’s degree in Communications, Economics, Marketing or related field required.

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
1 opening

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About Lazada Philippines

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE:BABA).
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