Lazada Group
Lazada Group

Local Head of Marketplace Engagement  

Lazada Group

 
  • Setia Budi, Indonesia
    Kuningan Timur, Kuningan Tim., Setia Budi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia
    Setia Budi
    Daerah Khusus Ibukota Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 6 years ago

2017-10-30T17:00:00+00:00
Job closed.

Job Description

Overall Job Purpose

  • The Lead Marketplace Engagement is responsible for driving the growth of seller and partner engagement through streamlined and consistent B2B online and offline marketing and communications.
  • Align with regional seller communication and marketing strategy to ensure consistency in seller pitch

Duties & Responsibilities

  • Own all communications channels / platforms locally, ensure content integrity and drive streamlined seller messaging + communications.
  • Build effective local seller community through understanding of seller profiles and requirements.
  • Gain mindshare with local B2B media through consistent messaging and business topics in close collaboration with the country PR lead
  • Drive seller engagement through online and offline marketing activities

Key Decisions

  • Own all communications channels / platforms locally, ensure content integrity and drive streamlined seller messaging + communications.
  • Build effective local seller community through understanding of seller profiles and requirements.
  • Gain mindshare with local B2B media through consistent messaging and business topics in close collaboration with the country PR lead
  • Drive seller engagement through online and offline marketing activities

Minimum Qualifications

Qualification

  • At least a degree in Marketing/Branding or Communication related discipline

Experience

  • At least 6 or more years of experience in B2B communications across the full spectrum of branding, marketing, PR and events.
  • Experience in eCommerce / tech industry will be an advantage

Competency

  • Excellent English/local language copy writing and marketing communications skills
  • Independent, proactive and adaptable
  • A demonstrated sense of priority, reliability, flexibility and the tenacity to work in a challenging and fast-changing environment
  • Strong people management skills with the ability to manage cross-functional teams
  • Demonstrated hands-on experience applying social media techniques for outreach, engagement
  • Knowledge of key target audiences – a keen understanding of and appreciation for online sellers – how they behave; what they want and need; what forms of communication they prefer for specific interactions
  • Knowledge of and effective relationships with local/regional/national and other relevant media as appropriate – including online bloggers, editors and news aggregators.

Jobs Summary

Job Level
Director / Executive
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Kuningan Timur, Kuningan Tim., Setia Budi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia
Industry
E-Commerce
Vacancy
1 opening
Website
http://www.lazada.com/work-at-lazada

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About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia.

At Lazada, we want to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As a part of the Alibaba family, we believe in empowering all aspiring entrepreneurs by making it easy to do business anywhere. Our ecosystem of brands, sellers and customers in the region aims to transform the way businesses run so our customers lead better lives. We believe we can better achieve that with a great team. If you are bold and can be your authentic self, let's explore ways of shaping the future together.

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