Local Head of Marketplace Engagement
Lazada Group
- Setia Budi, IndonesiaKuningan Timur, Kuningan Tim., Setia Budi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, IndonesiaSetia BudiDaerah Khusus Ibukota JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job Description
Overall Job Purpose
- The Lead Marketplace Engagement is responsible for driving the growth of seller and partner engagement through streamlined and consistent B2B online and offline marketing and communications.
- Align with regional seller communication and marketing strategy to ensure consistency in seller pitch
Duties & Responsibilities
- Own all communications channels / platforms locally, ensure content integrity and drive streamlined seller messaging + communications.
- Build effective local seller community through understanding of seller profiles and requirements.
- Gain mindshare with local B2B media through consistent messaging and business topics in close collaboration with the country PR lead
- Drive seller engagement through online and offline marketing activities
Key Decisions
- Own all communications channels / platforms locally, ensure content integrity and drive streamlined seller messaging + communications.
- Build effective local seller community through understanding of seller profiles and requirements.
- Gain mindshare with local B2B media through consistent messaging and business topics in close collaboration with the country PR lead
- Drive seller engagement through online and offline marketing activities
Minimum Qualifications
Qualification
- At least a degree in Marketing/Branding or Communication related discipline
Experience
- At least 6 or more years of experience in B2B communications across the full spectrum of branding, marketing, PR and events.
- Experience in eCommerce / tech industry will be an advantage
Competency
- Excellent English/local language copy writing and marketing communications skills
- Independent, proactive and adaptable
- A demonstrated sense of priority, reliability, flexibility and the tenacity to work in a challenging and fast-changing environment
- Strong people management skills with the ability to manage cross-functional teams
- Demonstrated hands-on experience applying social media techniques for outreach, engagement
- Knowledge of key target audiences – a keen understanding of and appreciation for online sellers – how they behave; what they want and need; what forms of communication they prefer for specific interactions
- Knowledge of and effective relationships with local/regional/national and other relevant media as appropriate – including online bloggers, editors and news aggregators.
Jobs Summary
- Job Level
- Director / Executive
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Kuningan Timur, Kuningan Tim., Setia Budi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia.
At Lazada, we want to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As a part of the Alibaba family, we believe in empowering all aspiring entrepreneurs by making it easy to do business anywhere. Our ecosystem of brands, sellers and customers in the region aims to transform the way businesses run so our customers lead better lives. We believe we can better achieve that with a great team. If you are bold and can be your authentic self, let's explore ways of shaping the future together.