KOL Management (Influencer Marketing)
Lazada Group
- Kota Jakarta Selatan, IndonesiaCapital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, IndonesiaKota Jakarta SelatanDaerah Khusus Ibukota JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 5 years ago
2019-03-17T17:00:00+00:00Job Description
- Set up Key Opinion Leader (KOL) network consists of low tier/micro KOLs owned by Lazada.
- Manage relationship with key tier 1 and mid-tier KOL partners of Lazada.
- Conduct a series of roadshow and events to acquire potential KOL partners.
- Brainstorm new, creative approaches to influencer campaigns.
- Research relevant industry experts, competitors, target audience and users.
- Develop and execute influencer marketing strategies and creative campaigns.
- Keep abreast of emerging trends, technologies, and influencers.
- Collaborate with Affiliate team to assist the onboarding process of newly acquired KOLs.
Minimum Qualifications
- Bachelor/Master Degree in Marketing or Communication discipline.
- At least 2 years of experience in managing social/digital/influencer.
- In-depth knowledge of social media and influencer world.
- Excellent interpersonal and relationship building skills with key partners (influencers).
- Strong networking aptitude.
- Well organized with great time management and project management skills.
- Impeccable verbal and written communication skills.
- Possess basic data analytics knowledge to monitor performance (Ms. Excel).
- Has strong interest and passion for the e-commerce industry.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Capital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,
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About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia.
At Lazada, we want to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As a part of the Alibaba family, we believe in empowering all aspiring entrepreneurs by making it easy to do business anywhere. Our ecosystem of brands, sellers and customers in the region aims to transform the way businesses run so our customers lead better lives. We believe we can better achieve that with a great team. If you are bold and can be your authentic self, let's explore ways of shaping the future together.