Digital Marketing Lead
Lalamove Philippines
- Makati, PhilippinesHerco Center, 114 Benavidez St., Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-08-14T16:00:00+00:00Job closed.
Job Description
The Digital Marketing Lead reports directly to the Marketing Manager and is responsible for the strategy, planning, actioning & delivery of paid ads for Search, Social, Display & YouTube campaigns, ensuring that the performance meets Lalamove’s User and Driver Acquisition targets.
Duties and Responsibilities
- Performance Marketing Mentality: To optimize campaigns towards improving metrics such as: conversions, cost per lead, cost per acquisition. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition within the given budget
- Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data, research and analysis
- Expert in Google Ads & Paid Social: Comfortable to manage marketing campaigns on online paid platforms such as Facebook Ads and Google Ads. Conceptualizing and setting up new campaigns from scratch and navigating the platform
- Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
- Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
- User Empathy: To be able to think from a perspective of a user or a driver & build user journeys which are seamless.
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time
Minimum Qualifications
- A relevant degree in Marketing or Quantitative field is advantageous
- Minimum 4 years hands on experience in strategizing, executing & optimizing user acquisition campaigns on Google Ads, Facebook Ads
- Experience with running Mobile App Install Campaigns on Google Ads and Facebook Ads Experience with other paid social platforms such as: LinkedIn Ads, Twitter Ads, Pinterest Ads, Instagram Ads is a plus
- Minimum experience in Adobe Photoshop and Illustrator is a plus
- Clear understanding of Performance Marketing Metrics such as: Cost Per Lead, Cost Per Acquisition, Cost Per Install, Conversion Rate, Cost Per Click among other metrics
- Experience in mapping out & improving User Acquisition funnels
- Prior experience in working in a hyper growth startup environment
- Comfortable wearing multiple hats at one time
- Ability to effectively collaborate with designers & other members of marketing team in order produce desired output
- Always seeking for improvements in the way we do things
- Fluent in English and Filipino.
Perks and Benefits
Flexitime
Special Leave Benefits for Women
Single Parent Leave
Medical / Health Insurance
Paid Sick Leave
Free Lunch or Snacks
Paid Bereavement/Family Leave
Paid Holidays
Paid Vacation Leave
Maternity & Paternity Leave
Required Skills
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Herco Center, 114 Benavidez St., Makati, Metro Manila, Philippines
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About Lalamove Philippines
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it.
Onto our fifth year as a start-up, now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Vietnam and Philippines, our aspirations don’t stop there as our model has the ability to transform how goods are moved in any city worldwide. Backed by a team of dynamic entrepreneurs, we all breathe passion, grit, execution & humility which are our company’s core values .
At Lalamove, we are all about providing professional delivery to our thousands of business customers via our technology platform. To do this, we engage independent delivery drivers from all over the city. You’ll be charged with finding, recruiting and training our partner drivers. In this role, you’ll be asked to not only build the biggest fleet in your city, but also the best. You will have to know everything about what it means to be a delivery driver and learn the tricks of the trade. You will both be a driver advocate, but all charged with holding them accountable for the level of service they provide. To succeed, you will lead by example and solve any issues that come up. Using data as your ally, you will hold yourself, your team and our drivers to the highest performance standards.