Performance Marketing - GDN
Kompas Gramedia
- West Jakarta, IndonesiaJl. Palmerah Selatan No. 22-28. Jakarta, Indonesia, West Jakarta, DKI Jakarta, IndonesiaWest JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
Gramedia Digital Nusantara is a subsidiary of Kompas Gramedia Group, we are a unique bunch working on the digital transformation within KG and beyond.
- Plan and own overall digital performance marketing strategy (including but not limited to affiliate, SEM, social paid, GDN, programmatic, SEO and etc) and be responsible for all performance marketing KPIs.
- Proposing and managing Marketing budgets to be spent monthly, quarterly and yearly.
- Strategize, manage, execute and optimize in all respects of performance marketing campaigns
- Responsible for quality traffic growth through comprehensive channel optimization approaches.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
Minimum Qualifications
- Bachelor's degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in performance marketing (Min 2 years), extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
- Familiar with Google Analytics and other tracking tools.
- Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes
- Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skills;
Perks and Benefits
- Flexitime
- Employee Discounts
- Medical / Health Insurance
- Maternity & Paternity Leave
Required Skills
- Google Analytics
Licenses and Certifications
- Google Analytics Certification
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Jl. Palmerah Selatan No. 22-28. Jakarta, Indonesia, West Jakarta, DKI Jakarta, Indonesia
About Kompas Gramedia
Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.
Our vision is to enlight all the people in Indonesia with all the knowledge we have.