Trade Marketing Officer

Kitchen Beauty Marketing Corp.

  • Manila, Philippines
    RM 1203 State Center Bldg. #333 Juan Luna St., Binondo, Manila, Manila, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 17 Apr
Recruiter was hiring 20 days ago

Trade Marketing Officer

Kitchen Beauty Marketing Corp.

Job Description

    • Conceptualize an annual trade marketing plan per sales channel to increase brands presence, market share and achieve sales objectives.
    • Prepare launch plan for new products and items to be pipelined in the trade.
    • Provide strategic and impactful sales tools to the sales team.
    • Ensure marketing collaterals, points of sale materials are displayed in stores.
    • Gather current marketplace information on newly introduced products, delivery schedules, pricing, competitor’s activities and merchandising techniques.
    • Coordinate with various suppliers for marketing collaterals production.
    • Work closely with digital marketing agency to achieve revenue target from the online sales platforms.
    • Establish strategic partnership with online retail platforms through effective account management, planning and execution of periodic campaigns.
    • Lead Company and marketing – related events and activities (Sale events, Trade Fairs and exhibits, cooking events, etc.)
    • Coordinate closely with retail and trade partners for successful brand activations
    • Prepare post event report to measure ROI and event results
    • Provide sales readiness materials to support sales team in achieving sales objectives to enhance product knowledge and customer development skills.
    • Customize training materials according to the specific sales channel.
    • Prepare annual trade marketing budget for review and approval of management.
    • Submit monthly report of marketing budget and control marketing spend.
    • Prepare Marketing operations process and control procedures for compliance.
    • Ensure timely remittance of all sales documents to accounting department.
    • Ensure effective coordination with all departments on marketing and operational concerns.
    • Lead and manage the direct reports.
    • Conduct performance review periodically.

Minimum Qualifications

  • College Graduate of Management, Marketing, Business administration, Communication Arts, Advertising or any related course
  • At least three (3) year Marketing experience in retail or distribution
  • Knowledgeable in brand management, digital marketing, customer understanding and market analysis.
  • With above average communication and presentation skills
  • Strong leadership and interpersonal skills
  • Digital Savvy
  • Willing to do fieldworks

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
RM 1203 State Center Bldg. #333 Juan Luna St., Binondo, Manila
Trading & Distribution
1 opening

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About Kitchen Beauty Marketing Corp.

Kitchen Beauty Marketing Corporation (KBMC) is a corporation that is taking the lead in bringing the most diversified lines of kitchen/home appliances with reliable quality, elegant designs, innovative features and affordable prices to every Filipino family, to satisfy the needs of the Philippine market by serving quality household appliances within the means of the customers through well-crafted business principles. History Founded in the year 1988, Kitchen Beauty Marketing started as an importer/distributor of various kitchen and household related products. Catering primarily to the mass consumer market, the company’s product ranged from stainless steel wares and small kitchen appliances. KYOWA has been and still being recognized all throughout the country for their unwavering passion to serve and provide nothing but the best products in the market. Testifying to the slogan “Basta may Kyowa, ginhawa ka!” KYOWA continues to serve millions of Filipinos by exploring wider opportunities while providing efficient and well-selected quality products. Products & Services KBMC has since been concentrating its marketing efforts to promote the following brands with their respective product line as follows: KYOWA – small kitchen and household appliances ZEBRA – stainless steel cook wares and utensils imported from Thailand SEAGULL – stainless steel cook wares and utensils imported from Thailand ROSSETTI – stainless steel catering utensils