Director of Global Marketing

Kalibrr

Expired in a month

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Job Description

Kalibrr, a job matching platform and named the most innovative company in the Philippines, is looking for a Director of Global Marketing. This senior-level leader will make Kalibrr the #1 job search brand in the Philippines and Indonesia.

SUMMARY

The Director of Global Marketing shall be directly responsible for establishing Kalibrr as the premier end-to-end recruitment solution for employers and jobseekers. To be successful, this person will need to be a big-picture strategic thinker, who is relentless in pressing toward goals. S/he will care about helping millions of people getting jobs in their respective countries.

This candidate will have a strong sense of ROI, and is ultimately works towards profitability by optimizing customer segments and relationships.

RESPONSIBILITIES

1. Establishing Brand Leadership

  • Lead Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of brand.
  • Establishing Kalibrr’s thought leadership as end-to-end recruitment platform, among B-B audiences in Indonesia and the Philippines.
  • Establish Kalibrr as the go-to destination for target B-C jobseeker segments

2. Lead B-B and B-C Acquisition and Activation Strategy

  • Establish and prioritize, customer segmentation (B-B, B-C), and devise global strategies to acquire and activation strategies
  • Conceptualize, and cultivate global strategic partnerships
  • Oversee SEO and other organic traffic initiatives.
  • Direct strategy and management over all digital advertising functions (e.g. content marketing, paid advertising, email marketing and lead nurturing) across all channels for B-B and B-C acquisition.
  • Lead Kalibrr’s content marketing.
  • Oversee Employer Branding services, that offers digital advertising consulting services to Kalibrr’s Employer Clients


KPIs:

  • Increase brand awareness and brand perception
  • ROI for all marketing spend (B-B, B-C)
  • Sales target/month for online sales channels

Minimum Qualifications

Minimum Qualifications

  • Experience building a brand, with demonstrable results in improving penetration, perception, trust, and loyalty.
  • Establishing, managing, and maximizing customer segments.
  • Experience leading SEO and other organic traffic strategies.
  • Experience conducting A/B testing for web platform user flows.
  • Experience overseeing and directing strategy through digital advertising channels on platforms including Facebook and Google.

Desired Qualifications

  • Public Relations
  • New market launch
  • Content marketing
  • Experience in launching and acquisition for mobile apps
  • Product Management Experience

Perks and Benefits

  • Flexitime Flexitime
  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave

Jobs Summary

Job level
Director / Executive
Job category
Sales and Marketing
Educational requirement
Completed graduate studies (Masters)
Recruiter response to application
Sometimes 
Office Address
55 Paseo de Roxas, Makati, 1225 Metro Manila, Philippines
Industry
Computer Software / Engineering
Vacancy
1 opening
Website

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About Kalibrr

Kalibrr is a rapidly growing startup in the recruitment and sourcing space with more than 5,000 customers worldwide. Kalibrr's vision is to connect talent to opportunity at scale. We want to help people get jobs and companies to find the right talent at the volume and velocity they need. For jobseekers, we’ve built a product that helps match them with job opportunities. For companies, we’ve built a platform that takes care of their recruiting from sourcing, assessment, and selection. Kalibrr was the first startup in the Philippines to be accepted in the Y Combinator program in Silicon Valley in 2013 and counts Omidyar Network, Kickstart Ventures, Learn Capital, and Wavemaker DFJ as investors.
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