Kalibrr
Kalibrr

VP of Marketing  

Kalibrr

 
  • Makati, Philippines
    BCC House, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-05-30T16:00:00+00:00
Job closed.

Job Description

Reporting to the Chief Operating Officer, the VP of Marketing will be responsible for leading the marketing organization through focus on B2B enterprise marketing and B2C jobseeker marketing to support the company’s rapid growth.

S/he will oversee advertising, awareness, branding, creative services, corporate messaging, lead generation, product marketing, PR, internally- and externally-produced corporate visibility-building events and web marketing across owned, earned and paid channels.

This individual must have the expertise to lead international marketing and communications efforts to elevate Kalibrr’s brand awareness and positioning existing, and deepen the understanding of hiring and career development best practices amongst our community.

The VP of Marketing will work with country marketing leaders to influence and implement the Kalibrr marketing and brand strategy, as well as with stakeholders from product groups and functional organizations across the company that rely on global marketing services and expertise.

This leader will define, implement and measure strategic, global marketing initiatives that build awareness and consideration for the brand, and provide air cover for ongoing marketing and sales efforts. S/he will serve as a key member of the executive leadership team, providing guidance and insights on core matters.

Position Responsibilities

Build, develop and retain a high-impact, results-oriented global team direct and matrix which will steward and manage the brand and marketing globally and cross-functionally

Provide executive leadership of marketing, PR, brand and creative teams, pushing boundaries to deliver innovative marketing solutions coupled with flawless execution

Present a relevant and differentiated global brand and ensure consistent stewardship as appropriate in areas of direct and indirect ownership including events, web properties, media and analyst relations, executive speaking opportunities, thought leadership, as well as employee- and community-relations

Develop and implement strategies to expand the company’s reach through strong value propositions and differentiators for each target audience which are incorporated in a holistic way into sales messaging, omnichannel marketing, trade shows, events, thought leadership, Public Relations and tracking of outcomes

Focus on developing B2B marketing core competence of the organization through best practices, talent development while optimizing enterprise marketing strategy

Take a leadership role in establishing a collaborative partnership with the Commercial team to ensure alignment between sales and marketing across messaging, tools, and collateral

Manage AR and PR relationships globally and guide relevant topical press coverage for the company and external thought leadership placements for key executives.

Partner with global and country level marketing and human resources functions in order to project consistent corporate messages to internal and external stakeholders

Create multi-touch external marketing opportunities to deliver Kalibrr key messaging and drive awareness

Manage owned, earned and paid outlets including Kalibrr.com on a day-to-day basis ensuring it becomes best-in-class among peer group Saas companies

Manage the interface with external agencies including but not limited to PR, advertising, branding, creative services, events, web and mobile

Build scalable partner marketing programs that provide partners with the tools and knowledge required to represent Kalibrr as effectively as its own sales executives

Cultivate and maintain long term relationships with key influencers, industry thought leaders, customers, prospective customers, and critical strategic partners

Develop and manage the company’s global marketing budget with oversight on country marketing budget as well

Instill best practices marketing processes including the identification and implementation of key measurements and KPIs to demonstrate marketing effectiveness and ROI, delivering accountability and transparency in reporting across the organization

Minimum Qualifications

At least 10 years of experience in technology marketing. At least 5 years in a high-growth enterprise technology/SaaS company with direct responsibility for corporate marketing strategy and execution

Track record of success in corporate marketing at a high growth technology company with multiple product lines, regions and distribution channels

Experience leading the development of exciting and effective awareness and brand marketing campaigns that influence CxO buyers in particular, utilizing the talents of a cross-functional group of directly-managed and influenced resources to achieve success and market impact

Track record of evolving a brands position to a new market category that aligns it with current market and customer priorities

Jobs Summary

Job Level
Director / Executive
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
5046 P Burgos , Makati, Metro Manila, Philippines
Industry
Computer Software / Engineering
Vacancy
1 opening
Website
https://www.kalibrr.com

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About Kalibrr

Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience. Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.

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