Business Intelligence Senior Associate

Kalibrr

  • East Jakarta, Indonesia
    East Jakarta, DKI Jakarta, Indonesia
    East Jakarta
    DKI Jakarta
    Indonesia
  • Full time
Posted 7 days ago and deadline of application is on 30 Jan
Recruiter was hiring a minute ago

Business Intelligence Senior Associate

Kalibrr

Job Description

You'll provide analysis & recommendation of our marketing performance, manage leads database to ensure it's healthy, and execute leads nurturing process.


Responsibilities :

1. Provide Analysis and Recommendation of Marketing Performance

  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Analyze the impact of email, web, and social campaigns on sales
  • Communicate KPIs and insights via executive deliverables and/or presentations to senior management
  • Recommend website and campaign optimizations

2. Manage Leads Database

  • Regularly check database health and conduct database audit to ensure data accuracy in the system
  • Add in new contacts gather from leads generation activity and remove any contact that are no longer active
  • In coordination with Enterprise Growth Lead to segment the leads into several relevant categories for better nurturing process

3. Execute Leads Nurturing Process

  • Create automated nurturing process to retain, win back and re engage users, leveraging all available data & marketing tools
  • Perform A/B tests
  • Constantly focus on optimization of campaigns for the best results possible
  • Work collaboratively with other (content writer, and content designer) to ensure correct backlink and compelling messages
  • Reporting / analysis on all campaigns to ensure continuous optimisation and ROI

Minimum Qualifications

  • Bachelor Degree in relevant field required
  • Minimum 3 years or more as business analyst position (from technologies or software companies will be an advantage)
  • Familiar with marketing automation software (Hubspot, Pardot, Marketo) and leads the nurturing process
  • Having a solid understanding of using analytics software (Google Analytics, Tableau, Clevertap, etc)
  • Excellent database management
  • Great analytics and problem solving skills
  • Keen eye for details and aptitude for working with data
  • Proven experience as a collaborative team player
  • Able to thrive in a fast-paced, start-up environment

Perks and Benefits

  • Flexitime Flexitime
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance

Jobs Summary

Job level
Associate / Supervisor
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes 
Office Address
East Jakarta, DKI Jakarta, Indonesia
Industry
Computer Software / Engineering
Vacancy
1 opening
Website
https://www.kalibrr.com

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About Kalibrr

Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience. Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.
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