Sales Director | Banquet  

Reports to the General Manager, established Policies and Procedures for the Sales Department, oversees and directs all aspects of the Sales Department’s activities.

Responsibilities include overseeing the planning and development of promotional strategies and Business plans; oversee, authors and implements the sales and business plans, manages sales team, and reporting on effectiveness of the plan.

Key Responsibilities

• Produce the Annual Revenue Plan, Budgets and Forecasts
• Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
• Provides a professional, advisory support service to the General Manager
• Coordinate all methods of maintaining and increasing business volume, this includes sales promotion, personal selling, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through:
  • Increasing business volume during off-peak periods
  • Increasing local Food & Beverage and Banquet Sales
• Review regularly activity reports of Sales Team to ensure targets and objectives are being met
• Review regularly internal and external collaterals and Sales materials and ensure they conform with brand standards
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales for all business concepts, including, but limited to, events, balls, parties, gastronomic festivities, etc.
• Procure new and repeat business for the business by maintaining contact with Corporate partners, Private Clubs and Professional Associations within the community and neighboring markets
• Manage the development of new products and services
• Oversee the development of new marketing strategies
• Conduct market research
• Maintain good communication with the Sales Team.
• Works with Director of Finance in the preparation and management of the department’s budget. Duties include:
  • Prepare and mange a cost effective budget with measurable targets for department within the financial parameters set down by the budget.
  • Effectively monitor and analyze variations from the budget
  • Develop systems that measure the cost effectiveness of the department
• Prepare financial reports
  • Plan bonus, commission and incentive schemes for sales staff in accordance with the Sales budget and standards
  • Maintain remuneration scales in accordance with financial and revenue objectives
  • Develop procedures that track, report on, and control the running costs of the Sales Department.

• Bachelor's Degree in Business/Management or any similar field
• Must have banquet sales experience preferably from hotels.
• Proven skills in:
  • Meeting Sales Goals,
  • Negotiation,
  • Selling to Customer Needs,
  • Motivation for Sales,
  • Sales Planning,
  • Building Relationships,
  • Coaching,
  • Managing Processes,
  • Market Knowledge,
  • Developing Budgets,
  • Staffing