Sales and Marketing Officer  

If you love sales but are looking for more meaning and fulfillment in your career, this is the opportunity you’ve been waiting for. We are seeking a qualified professional sales person to join the admissions team at the International Academy of Film and Television. The position provides an opportunity to help others realize their dreams and achieve their goals.

The Sales and Marketing Officer is responsible for the professional and efficient administration of the Admissions processes, incorporating international and domestic enrolments. This person is responsible for recruiting and guiding prospective students and/or their parents/guardians throughout the entire registration and enrolment processes. The person is a professional with the ability to sell the value of education. Further, this person must actively promote the school and must help in the execution of marketing and admissions strategies, including the use of social media to support campaigns, which will allow the school to increase the size of its student population on an ongoing basis.

Responsibilities:

• Meet and maintain required conversion rates and revenue goals.
• Meet or exceed specific start goals and be able to analyze sales statistics, records and trends to develop accurate sales forecast and directions.
• Maintain acceptable performance in key areas including calls/appointments/interview per week, close percentage, show rate goals, lead-to-appointment ratio, and media lead conversion.
• Effectively and efficiently guide new students through the registration and enrolment processes.
• Conduct in-person interviews and tours of the campus with prospective students in order to evaluate the students’ interest, needs, and motivation.
• Develop creative approaches to generating and develop inquiries.
• Communicate the campus features and program information to prospective students.
• Liaise with management staff regarding the needs of their students, plan sales strategies, find and contact new students.
• Respond to phone/email/visitors' inquiries on IAFT programs and school events.
• Participate in career fairs, orientation, open houses and similar events to help introduce the school to prospective students.
• Generate and follow up with ALL interested students via phone, email, SMS, etc.
• Actively work with dropped/canceled students to promote their return or start.
• Generate and enroll qualified prospects, and ensure that enrolled students start school.
• Provide housing assistance to new students.
• Handle airport pickups of new students.
• Help manage the marketing budget including seeking opportunities for increased external support.
• Develop and execute marketing and social media campaigns and strategies that will increase brand awareness and sales.
• Develop relevant content needed for PR, website, and all social media channels.
• Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages followers to take action.
• Maintain our social media presence, engage in dialogues, and answer questions where appropriate
• Manage all social media accounts and develop ‘followers’.
• Manage the social media content calendar to determine an appropriate timeline for posting, engaging and optimizing content specific to each social media platform.
• Plan and organize Open House events, school visits, fairs, presentations and workshops and other school events.
• Accommodate and respond to campus tour requests.

• Degree in Business or Marketing or other relative area
• Knowledgeable with Online Marketing, Google Adwords and SEO
• Previous experience with similar duties and responsibilities in an Educational institution is a plus
• Must have a strong background in sales and be able to consistently hit sales targets.
• Excellent Communication skills; excellent phone voice and etiquette
• Proficient in Microsoft Office
• Knowledgeable with Customer Relationship Management (CRM) software
• Dynamic self-motivated/self-starter able to work without supervision.
• Excellent Customer Service, Interpersonal, Organizational and Time management Skills
• Has a personable and welcoming manner combined with enthusiasm and drive in promoting the School
• Has the ability to work under pressure; and willing to work some evenings and Saturdays if/when required