Marketing Data Analyst  

About Operam

Operam is a marketing intelligence and services company, empowering teams with technology and crossfunctional collaboration. We utilize machine learning to guide our decisions, real-time data to receive creative insight, and algorithms to continually optimize content.

Ideal candidates

We are looking for a marketing data analyst who will help write queries and run reports, build data visualizations, perform data analysis, and think of/be tasked with exciting ad-hoc projects.

Responsibilities

• Build and enhance statistical models to measure campaign performance, including but not limited to predictive LTV/ROAS Models, saturation and diminishing return projections
• Perform hands-on analyses using SQL/Python
• Define metrics, understand A/B testing and statistical measurement of model quality
• Lead data collection, coding, QA and harmonization and insights-driven analytics forclient deliverables
• Help to automate reporting and other recurring client deliverables
• Partner with cross-functional teams to streamline data science solutions.
• Develop client deliverables with clearly articulated data-driven insights and recommendations
• Proactively identify data-driven solutions that enhance planning, measurement and optimizations based on understanding of client business challenges

Qualifications

• 3+ years of business experience in a data science role or 1+ years of experience in a data science function for a media agency
• BA/BS in Statistics, Mathematics, Economics, Industrial Engineering or other quantitative discipline
• Ability to write structured and efficient SQL queries on large data sets
• Experience with Python/R for data wrangling, modeling, and analyses
• Strong organizational, verbal and written communication and presentation skills
• Familiarity with a variety of data tools and relational databases
• Experience collaborating with business stakeholders to ensure that data / analytics solutions deliver successfully on business outcomes
• Experience with Web Analytics software, ad serving platforms, campaign management, and paid search engine data sources
• Experience working with BI tools and advanced excel skills
• Knowledge of media and advertising (media buying, paid search and social, email, and social media platforms)
• Ability to work in a fast-paced environment