Copywriter  

WHO WE ARE

IMfree is a fast-growing start-up founded in New York in 2014. The world’s first Internet of Me platform, we give consumers complete control of the value of their personal data moving billions of dollars of inefficient media spend to our members wallets to make the internet and its utilities free. We’ve been working through prototype and Open Beta in the Philippines with a growing roster of global brands like Kimberly Clark, Johnson & Johnson and others. Delivering rich, deep and hyper targeted data which closes the gap from engagement to transaction, we’re backed by prominent early stage venture investors and industry leaders with a deep appetite for success and global scalability.

Why you’ll love us:

Ethically Based Mission: We believe the internet should be free, liberate and connect us, not productize and discriminate us. It’s a purpose 3.8 billion users deep that has a profound effect on the future and you will be a big part of it.

Experimental Speed: We believe in experimenting and iterating at great speed inviting disruptive learning and thinking from both outside and within. Great ideas come from everyone and you’re encouraged to have a voice.

Rich Vertical Growth: We operate flat and fast, rewarding contributions from great performers with fast opportunities to grow, promote and extend your role and influence.

Empowered Freedom: We huddle, scrum and interact with a passion, but also appreciate inspiration often needs space, and support your need to find room to move and think to achieve your goals.

Fierce Compassion: We set Big Hairy Audacious Goals and have a fierce desire to achieve. But we’re also people and recognise the need for balance, curiosity and family. You’re joining a family that takes care of its own.

Imfree's looking for a copywriter.

The Copywriter role primarily concepts and establishes guidelines for appropriate language and tone or "personality" in writing creative content aimed at a specific audience.

The role demands inspiring and creative flair, a wild imagination, juggling multiple client needs while maneuvering changes of direction. The role will also entail organizational and people skills, and the ability to foster a healthy workplace culture.

The ideal candidate has experience in creative writing, preferably in the Advertising industry (or closely related fields), with a portfolio of published work.

Responsibilities and Tasks

• Utilize a variety of writing styles appropriate for our company
• Follow our brand guidelines
• Create content for multiple campaigns and channels, including ads, social posts, product explanations, web copy, video scripts etc.
• Collaborate with content art directors, app developers, and the rest of the creative and production teams;
• Set the tone and definition of art/creative direction for projects;
• Develop copy based on clear understanding of the brief, the client’s brand message and target audience;
• Contribution of ideas and skills to internal creative requirements

• 3-5 years copywriting experience, preferably in an agency, but don’t be shy if you have mad skills from elsewhere
• Savvy developing creative briefs, buyer personas, and the customer journey maps
• Outstanding skills in concept development and copywriting/ storytelling
• Exceptional at Building, maintaining and owning a brand voice
• Experience marketing to marketing professionals a BIG PLUS
• Well versed in the creative development process of “big ideas”
• Writing samples galore that express your creative style
• Knowledge, and passion for content marketing using digital and new media
• Bachelor’s Degree in English, Creative Writing, Mass Communications, Advertising, and other related fields