Market Research (MR) 2.0 Manager  

WHO WE ARE

Imfree, Inc. was incorporated in 2014 as a software technology company with the explicit goal to shift billions of dollars of inefficient and unaccountable media and marketing spend directly into the hands of the people who value it most through customised, hyper-contextual and rewarding mobile engagements while providing the holy grail to marketers - turning the marketing funnel into a tunnel with hyper-contextual retargeting capability.

Built with the core belief that everyone is valuable to someone, Imfree created an open and honest value exchange platform between individuals and marketers, a club that rewards members and unlocks shared value.

As the world’s first personal value club, Imfree turns engagements and traffic into transactions. This allows members to monetise their activity in the form of mobile load, data plans or discounts on partner retail and e-commerce platforms with complete control of their personal data value and privacy. In return, marketers get access to direct and real-time consumer intelligence that is measurable and actionable to address any need-state.

Imfree’s co-founders are Technology and Marketing veterans with over 25 years of industry-leading experience. Supported by a dynamic and data-driven Management, Product and Development team, Imfree has developed and supported digital platforms for Consumer Packaged Goods companies throughout South East Asia.

Why you’ll love us:

Ethically Based Mission: We believe the internet should be free, liberate and connect us, not productize and discriminate us. It’s a purpose 3.8 billion users deep that has a profound effect on the future and you will be a big part of it.

Experimental Speed: We believe in experimenting and iterating at great speed inviting disruptive learning and thinking from both outside and within. Great ideas come from everyone and you’re encouraged to have a voice.

Rich Vertical Growth: We operate flat and fast, rewarding contributions from great performers with fast opportunities to grow, promote and extend your role and influence.

Empowered Freedom: We huddle, scrum and interact with a passion, but also appreciate inspiration often needs space, and support your need to find room to move and think to achieve your goals.

Fierce Compassion: We set Big Hairy Audacious Goals and have a fierce desire to achieve. But we’re also people and recognize the need for balance, curiosity and family. You’re joining a family that takes care of its own.

ROLE

The Market Research Sales Manager will build the commercial strategy around Imfree’s CRM 2.0 product proposition. He/she shall be working in the Sales team and closely with the Product and Data teams to develop the offering aligned with market needs and solutions. The CRM Sales Manager shall maximize monetization for the platform targeting different industries that may or may not yet have an existing CRM program.

The Market Research Sales Manager will build the commercial strategy around Imfree’s Market Research 2.0 product proposition. He/she shall be working in the Sales team and closely with the Product and Data teams to develop the offering aligned with market needs and solutions. The MR 2.0 Sales Manager shall maximize monetization for the platform by providing better solutions to different brands - whether they engage in market research studies or are in the whitespace.

The MR Sales Manager plays a key role by working with clients to understand their business issues and needs to develop and design appropriate solutions while building and maintaining strong client relationships. The Market Research Manager is not only an SME (Subject Matter Expert) in quantitative research design, but is also an innovative and disruptive thinker possessing both drive and passion for constantly pushing best practice to next practice.

RESPONSIBILITIES

• Identify and cultivate Imfree’s Market Research (MR) 2.0 vertical
• Work with clients, in consultation with the Chief Commercial Officer, to develop and design appropriate solutions using the Imfree Platform, basing them on the clients’ specific business objectives
• Ensure monetization of the Market Research (MR) 2.0 asset of the company through various strategies
• Working with the Marketing team, strategize and own Market Research (MR) 2.0 business development initiatives that contribute to high growth goals, including demand generation, marketing operations, content, events, social media, PR, and branding
• Become one of the organization’s agents towards external parties such as media, retail, and other potential partners and build strategic partnerships
• Maintain accurate and up-to-date partner information and activities

• 5-7 years of experience years in market research, in a Sales/Business Dev capacity. Ideally has worked with clients in IT or Digital.
• Ability to be both strategic and tactical.
• Able to manage multiple projects simultaneously while maintaining a strong client service orientation
• Has a solid rolodex and proven track record of closing deals
• A demonstrated history of being a single contributor whilst being a team player, and desire to jump in and get your hands dirty as needed
• Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth
• Work with cross-functional teams (Product, Marketing, and Data Science) to deliver on projects while possessing a driven personality capable of working within tight deadlines
• Ability to work in a dynamic and agile work environment at pace whilst maintaining quality of service
• Strong Project and Productivity Management Skills