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GINGERSNAPS (IL Coniglio Bianco Corporation)

Brand Manager  

GINGERSNAPS (IL Coniglio Bianco Corporation)

 
  • Pasig, Philippines
    Warehouse 19 & 20, Armal Compound II, M. Eusebio Avenue, Brgy. San Miguel Pasig City, Pasig, Metro Manila, Philippines
    Pasig
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Posted 17 days ago and deadline of application is on 19 Oct

Recruiter was hiring 2 days ago

2024-09-18T04:00:51.532069+00:002024-10-19T16:00:00+00:00

Job Description

Position Overview: The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.

Key Responsibilities:

1. Brand Strategy and Planning:

  • Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
  • Set and execute brand planning calendars, ensuring timely completion of all deliverables.

2. Cross-Departmental Collaboration:

  • Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management.
  • Direct resources effectively to support brand objectives and initiatives.

3. Sales and Profitability Management:

  • Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
  • Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.

4. Brand Image and Customer Experience:

  • Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
  • Ensure consistent brand look and feel to enhance customer engagement and loyalty.

5. Brand Engagement and Marketing:

  • Led developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising.
  • Establish relationships with key influencers, fan communities, and target market groups.

6. Market Analysis and Reporting:

  • Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
  • Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.

7. Expansion and Growth Initiatives:

  • Identify and recommend opportunities for brand and store expansions into new areas and territories.
  • Implement expansion strategies to drive brand growth and market penetration.

Minimum Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  • Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
  • Proven track record of developing and executing successful brand strategies that drive business growth.
  • Strong understanding of market research, consumer behavior, and competitive analysis.
  • Excellent communication, interpersonal, and leadership skills.
  • Creative thinker with a passion for fashion and a keen eye for design.
  • Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
  • Proficiency in Microsoft Office Suite and experience with brand management tools and platforms

Note: This is purely work on site

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
General Services
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Warehouse 19 & 20, Armal Compound II, M. Eusebio Avenue, Brgy. San Miguel Pasig City
Industry
Fashion Retail
Vacancy
1 opening
Website
http://www.gingersnaps.com.ph

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About GINGERSNAPS (IL Coniglio Bianco Corporation)

GINGERSNAPS is the leading brand for children's wear apparel in the Philippines. From our modest beginnings in 1994 as a single corner in the department store, we have grown to 49 boutiques and 26 department store corners in prime establishments nationwide Today, we have boutiques and department store corners in Indonesia, Singapore, Malaysia, and Saudi Arabia. We also distribute our products to several countries in a wholesale capacity. The next few years will see us bring our concepts to different regions from which we have been receiving numerous inquiries.

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